The Planet Group

Job Description

Senior Strategist, Content Insights & Analytics

Location: Remote

Duration: 3 Months

Pay: ~$67/hr, DOE

The Planet Group is looking for a Senior Strategist, Content Insights & Analytics to join our well-known lifestyle brand technology client on a 3-month contract. This is a full-time, 40 hour per week role working a remote schedule.

Senior Strategist, Content Insights & Analytics Responsibilities

• Stand up a scrappy content insights program using practical methods like stakeholder and user interviews, surveys & on-site polls, and usability reviews of site pages
• Build user personas and journey maps grounded in real insights and the proof points advertisers need at each stage
• Turn insights into action: identify content gaps and opportunities, recommend updates to site architecture and page flows, and deliver strategic copy guidance (headlines, UX copy, CTAs, forms)
• Partner with the Marketing Analytics team to measure the impact of your work, tie content changes to business outcomes and suggest better ways to track the right signals
• Run lightweight validations in a low tool environment (simple A/B tests, sequential tests, and message tests on various distribution channels) and share clear readouts with actionable next steps
• Maintain ongoing competitive research to identify gaps and opportunities to differentiate
• Work with site content and design teams to integrate user insights, personas and journeys at every stage so insights scale across site pages and campaigns
• Create clarity and momentum: craft concise briefs, readouts and a transparent change log that shows what we tried, what happened and what we’ll do next
• Create processes, artifacts and simple measurement strategies from the ground up and iterate as you learn
• Find research participants, run quick studies, and combine what you learn with site data to identify quick, actionable changes
• Connect insights to page flows, site architecture and content modules, all while staying laser-focused on work that moves ROI and revenue
• Turn complex findings into simple narratives and specific recommendations teams can act on quickly

Senior Strategist, Content Insights & Analytics Qualifications

• 6+ years in content strategy, UX research, growth/CRO or marketing analytics for web experiences (ideally B2B) with a proven track record turning lean research into high-converting pages
• Collaborative by nature: gain cross-functional alignment and keep work moving without heavy oversight
• Comfortable reading data in Tableau and partnering with Analytics to define and track metrics, interpret signals and maintain a steady pulse on performance
• Familiarity with AI tools and an experimental mindset
• Hands on experience building in Tableau and familiarity with web tooling
• Experience running global research and working with localized content

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com or @launchcg.com) - and not a domain with an alternative extension like .net, .org or .jobs.

The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.