Featured
Full time · 5+ Years of Experience
Internet & E-commerce
About Us
RealClub.com is the world’s first digital ownership club that makes iconic global real estate accessible to everyone, starting from just €1. We’re not a bank, not a crowdfunding site – but a new kind of PropTech–FinTech platform combining real ownership, emotional gifting, and viral community growth. Backed by strong funding and designed for scale, our vision is to build the largest global ownership network for iconic properties in cities like Paris, London, and New York.
The Role
We are seeking a visionary CMO / Marketing Strategist to architect and lead RealClub’s global growth. This is not just a marketing role – it’s about building a movement. You will define brand positioning, design and oversee campaigns, and engineer viral loops that fuel worldwide adoption and investor trust.
Key Responsibilities
Global Marketing Strategy – Define and execute a multi-channel marketing plan for brand, performance, referral, and gifting funnels.
Campaign Leadership – Oversee campaign design and execution across paid (Google, Meta, TikTok, LinkedIn) and organic (SEO, PR, community) channels. Ensure storytelling is premium, emotional, and viral.
Performance Tracking & Optimization – Set KPIs, monitor ROI, CAC, and engagement. Optimize campaigns using data-driven insights.
Brand & Storytelling – Position RealClub as both a trusted investment brand and a lifestyle movement, blending financial credibility with emotional storytelling.
Community Growth – Build referral, gifting, and viral campaigns to drive word-of-mouth adoption.
Partnerships & PR – Cultivate global partnerships with influencers, media, and lifestyle brands. Secure coverage in leading outlets.
Team Leadership – Build and mentor a world-class marketing team (growth, content, community, PR). Establish performance-driven culture.
Cross-Functional Collaboration – Work closely with product and design teams to align user journeys, campaign triggers, and viral mechanics.
Tools & Systems – Implement and manage CRM, analytics, and automation tools to create a scalable marketing engine.
Requirements
Proven track record scaling digital platforms (FinTech, PropTech, SaaS, or consumer lifestyle).
Expertise in brand development, performance marketing, and viral community growth.
Experience in multi-regional marketing (MENA, SE Asia, Africa, LatAm preferred).
Strong leadership and team-building skills.
Data-driven mindset with creative storytelling ability.
Based in United Arab Emirates
Years of experience
5+ years
Residence location
United Arab Emirates
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K1Plus FZ-LLC
Dubai, United Arab Emirates
We’re building the world’s first decentralized real estate club — a platform where anyone, from anywhere, can co-own iconic properties in the heart of Europe’s top five metropolitan cities, such as Paris, London, and others. Not through loans. Not through funds. But through direct, digital ownership — starting from just €1. Driven by a radically new growth model built on memberships, gift vouchers, and smart referral mechanics, we’re assembling a high-performance team in Dubai to shape a global investment platform with impact and soul. Fully funded. Boldly ambitious. Just getting started.
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