Heineken

KEY ACCOUNTABILITIES:

Perform 4 steps sales call to assigned customers

• Pre-call planning & preparation
• Outlet execution according to EOE standard (focus SKUs, POSMs & stock display, chilled & ready-to-serve stocks, product freshness and amenities)
• Sell-in of promotions, innovations and assortment optimization, and utilize outlet contract to drive sales performance
• To-do-list –ensure follow up actions from the sales calls are captured

Business Development

• Prospecting -assess and acquire outlets, secure functions & special events
• Review and analyse outlet performance, develop solutions and evaluate outcome for both internal and external stakeholders
• Execute & support company initiated activities

1. Market Intelligence

• Feedback on competitor activities
• Maintain & update relevant outlet information

COMPETENCIES & SKILLS

• Good communication & interpersonal skills
• Strong collaboration skills – able to build relationships, influence, and manage conflicts in order to get things done.
• Adequate analytical skills – able to analyze outlet performance, evaluate options and develop solutions
• Good team player –support ASM in managing distributors and other operational matters, provide guidance to new team members
• Reliable and trustworthy – take accountability and act with integrity
• Adaptable to changes and innovations