Shopee

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Job Description:

• Manage end-to-end execution of KOL livestream projects, from planning to post-stream reporting.
• Coordinate with internal teams and external stakeholders to finalize brand and SKU lineups per

livestream.

• Ensure all merchandising (MD) processes are completed accurately and on time before each stream.
• Work closely with KOLs and creator teams to align on stream content, talking points, and promotional

highlights.

• Monitor stream timelines, troubleshoot issues in real-time, and ensure smooth livestream operations.
• Track and analyze stream performance data to provide actionable insights and improvements for

future campaigns.

• Collaborate with marketing and commercial teams to integrate livestream efforts with broader

campaign goals.

Requirements:

• 5+ years of experience in partnerships, influencer marketing, business

development, or account management—preferably in e-commerce or digital

marketing.

• Hands-on experience managing end-to-end KOL livestream projects, from

planning to post-stream analysis.

• Strong network and understanding of KOLs, MCNs, and influencer agencies in the

Philippines.

• Proven skills in negotiation, contract management, and strategic partnerships.
• Excellent communication and stakeholder management skills, with experience

coordinating internal and external teams.

• Highly organized and detail-oriented; able to manage multiple projects and ensure

timely merchandising (MD) execution.

• Data-driven mindset with experience in tracking stream performance, analyzing

results, and generating actionable insights.

• Familiar with social media ad boosting, affiliate marketing, and paid media

performance analysis.