Mastercard

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Business Development Representative, Dynamic Yield (UKI)

Dynamic Yield, an industry-leading AI-powered Personalisation and A/B testing platform, delivers tailored experiences at every digital touchpoint - across Web, App, Email, SMS, Kiosks, and more. Acquired by Mastercard in 2022, we now empower over 400 enterprise brands worldwide, spanning Retail, Travel, Financial Services, Quick Service Restaurants, and Utilities.

As Mastercard’s dedicated personalisation arm, we put customer-centricity at the core of everything we do - transforming digital experiences to drive real business outcomes.

We’re looking for a Business Development Representative (BDR) to join our UK & Ireland team. Based in London (Angel Lane, Bank), this role offers a hybrid setup with 3 days in the office. You’ll be responsible for engaging key decision-makers at top enterprise brands while collaborating closely across Mastercard’s ecosystem.

What you'll do

• Identify and connect with key stakeholders in priority organisations throughout the region.
• Leverage a multichannel approach (email, phone, social media, events) to engage decision-makers across verticals including Retail, Finance, Travel, Hospitality, and Utilities.
• Partner closely with the Sales team to strategise and execute outreach to drive new business opportunities.
• Maintain accurate, up-to-date data in Salesforce for your territory.
• Continuously explore creative new ways to break into accounts and stand out in the market.
• Build strong internal relationships and collaborate across Mastercard, understanding how Dynamic Yield connects within the broader ecosystem.
• Attend industry, partner, and Mastercard-owned events to network and book meetings with key prospects on your Named Account List.

About you

• Experience in roles that involve selling products or services, proven track record of meeting targets and being responsible for generating revenue and achieving sales goals.
• Creative, driven, and naturally curious - you don’t settle for “how it’s always been done.”
• Confident and competitive - you’re motivated to hit targets and celebrate wins as a team.
• A strong communicator who thrives both independently and in a collaborative environment.
• Eager to seek feedback and continuously improve; you’re coachable and open-minded.
• Comfortable grasping technical concepts and translating them into clear, value-driven messaging.
• Excellent time-management skills - you can prioritise and adapt with ease.

Why Dynamic Yield?

You’ll be part of a high-energy, supportive, and forward-thinking team working at the intersection of AI, personalisation, and customer experience - all backed by Mastercard’s global reach.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.