CBC/Radio-Canada

Position Title:

Data & Insights Strategist (Digital Strategy And Product) (English Services)

Status of Employment:

Permanent

Position Language Requirement:

English

Language Skills:

English (Reading - C - Advanced), English (Speaking - C - Advanced), English (Writing - C - Advanced)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:

2025-07-28 11:59 PM

Data & Insights Strategist, OTT

Are you a data enthusiast with a strategic mindset and a passion for understanding audience engagement in the dynamic world of Over-The-Top (OTT) video streaming products? CBC/Radio-Canada is seeking a talented and proactive Data & Insights Strategist to join our OTT product team. In this pivotal role, you will be instrumental in harmonizing our data reporting across CBC Gem and ICI TOU.TV, extracting actionable insights to shape our product strategy, and empowering our teams with a unified understanding of our audience and the market landscape.

The Opportunity:

The OTT product team at CBC/Radio-Canada is at the forefront of delivering compelling video streaming experiences to audiences nationwide. As we continue to innovate and expand our offerings, the need for a cohesive and insightful approach to data has become paramount. This role is crucial in establishing a unified data framework and driving data-informed product development.

What you’ll do:

• Harmonize Data Reporting: Take ownership of establishing and maintaining harmonized data reporting across our Gem and ICI TOU.TV platforms, ensuring consistency and comparability of key metrics.
• Communication & Storytelling: Develop repeatable formats and templates for sharing data insights with the team, partners and stakeholders to increase understanding, accessibility & use of data in day-to-day product decisions. Use data storytelling techniques to bring quantitative and qualitative findings to life for senior leadership, aiding strategic discussions and decision-making
• Drive Data-Informed Decisions: Collaborate closely with Business Intelligence, Research, Media Solutions, and Marketing teams to gather, analyze, and interpret data, translating findings into actionable insights that directly inform product strategy and decisions aligned with business objectives.
• Market Intelligence: Monitor and analyze digital issues and trends within the OTT market, providing the OTT product team and key stakeholders with a clear understanding of the competitive landscape and emerging opportunities.
• Strategic Collaboration: Work in close partnership with Product Directors, Senior Product Managers, Product Owners, Technical Architects, UX Researchers, and the Design Lead to understand business and user needs, contributing data-driven perspectives to shape product roadmaps and features.
• Audience Advocacy: Provide realistic and data-backed recommendations that enhance value for our audience, contributing to a deeper understanding of user behavior and preferences.
• Data Capability Growth: Identify opportunities to enhance our data capabilities, define and manage the data roadmap for the OTT product team, and advocate for necessary tools and resources.
• Key Performance Indicators (KPIs and OKR Support): Assist in identifying the KPIs relevant to each of our Product Owners and support the Objectives and Key Results (OKR) process by providing relevant data and insights to inform goal setting and rigorously measure the results of key initiatives.
• Experimentation and Validation Support: Support Product Discovery and experimentation practices by advising on test design, measurement criteria and interpretation of results to guide iterative development.

What you bring:

• A strong understanding of data analysis principles and methodologies.
• Experience working with digital analytics tools (e.g., Amplitude, Adobe Analytics) and data visualization platforms (e.g., Power BI, Tableau, Kibana).
• Proven ability to translate complex data into clear, concise, and actionable insights.
• Excellent communication and presentation skills, with the ability to effectively convey data findings to both technical and non-technical audiences.
• Strong collaboration and interpersonal skills, with the ability to work effectively across diverse teams.
• A proactive and solution-oriented mindset, with a passion for driving continuous improvement through data.
• Familiarity with the OTT landscape and understanding of key engagement metrics is an asset.
• Experience collaborating with product teams in an agile environment or familiarity with product discovery and delivery processes is an asset.
• Experience in supporting product development and strategic decision-making processes.
• Please note that due to the nature of the mandates and responsibilities of this role, all candidates will be required to work in a multilingual environment, where business will be conducted in both official languages (English and French). Therefore, employees working in this role will be expected to make the required efforts and adjustments to navigate this multilingual environment in a respectful manner for all.

Why join us:

This is an exciting opportunity to make a significant impact on the digital strategy of Canada's leading public broadcaster. You will be at the forefront of shaping our OTT products through the power of data, working with a passionate and collaborative team. We offer a dynamic and innovative work environment where your contributions are valued and where you will have the opportunity to grow your skills and expertise in the evolving media landscape.

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next step will be asked to complete a background check. This includes:

• A mandatory Criminal record check.

Other background checks may be conducted based on the operational requirements of the position.

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:

• A mandatory Criminal record check.
• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to recruitment@cbc.ca.

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Primary Location:

Broadcast Centre 205 Wellington St. W., Toronto, Ontario, M5V 3G7

Number of Openings:

1

Work Schedule:

Full time

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