University of Utah

Department 01442 - Web and Interactive Marketing Job Summary

University of Utah Health is seeking an experienced SEO & Web Analyst to join our collaborative and innovative Digital Experience Team within the Marketing & Communications department. In this highly visible and strategic role, you’ll lead SEO initiatives and web performance analytics across a large, complex, multi-site web ecosystem. You’ll apply technical SEO best practices, modern AI-driven search strategies, and deep data analysis to improve the findability of content and enhance the overall digital experience for patients, providers, and researchers.

Responsibilities

Search Optimization

• Lead enterprise-level SEO work to improve visibility, search rankings, and conversion.
• Implement and maintain technical SEO, including crawl optimization, structured data, indexation, and site health auditing.
• Translate evolving AI and search trends into actionable tactics for content and UX teams.
• Conduct keyword research, competitive analysis, and identify content gaps.
• Collaborate with developers and content teams to ensure search optimized site architecture and tagging.
• Monitor and report SEO performance using tools like Google Search Console, GA4, SEMrush, Screaming Frog, and Looker Studio.
• Optimize local SEO for provider and location profiles.
• Work with the team to help drive website accessibility practices on all sites.

Website Analytics

• Maintain website analytics dashboards and reporting using GA4, Looker Studio, and related tools.
• Support the migration from Google Analytics to a new analytics platform and help build automated workflows for ongoing data analysis.
• Query and analyze data from CRM/CDP, reputation management platforms, and business intelligence tools (e.g., Tableau).
• Partner with User Experience to conduct user behavior analysis to identify patterns, opportunities, and anomalies.
• Support digital content editors in interpreting website performance data to improve content effectiveness.
• Use digital tracking and integration data to provide reporting on marketing campaign outcomes.
• Deliver actionable insights to help guide marketing, personalization, and A/B testing strategies.

Work Environment

This is a hybrid position requiring a minimum of 1-2 in-office days per week. Remote employees must maintain a suitable home office environment, including reliable internet, and comply with the University of Utah’s Telecommuting Agreement.

Why Join Us?

At the University of Utah Health, your work directly impacts patients’ access to care and their experience with our brand. Join a team committed to continuous learning, digital innovation, and helping people find the care they need when they need it.

Minimum Qualifications

Required Qualifications:

• Bachelor’s degree in marketing, communications, computer science, or related field (or equivalent work experience).
• 2+ years of hands-on SEO strategy execution in a large, content-rich environment.
• 2+ years of experience in web analytics, data interpretation, and performance reporting.
• Proficiency in tools such as Google Search Console, GA4, Screaming Frog, SEMrush/Ahrefs, Google Tag Manager, and Looker Studio.
• Familiarity with AI-enhanced search experiences (e.g., Google’s SGE, Bing Chat, ChatGPT plugins).
• Strong data analysis and visualization skills with the ability to translate insights into recommendations.
• Proven collaboration across cross-functional teams including content, UX, development, and marketing.
• Understanding of SEO within regulated environments (HIPAA, ADA, E-A-T, etc.).

Preferences

• Experience in healthcare, academic medicine, or higher education environments.
• Familiarity with enterprise CMS platforms (Drupal, Sitecore, AEM).
• Familiarity with CRM/CDP platforms (Salesforce, Acquia, Adobe Experience Cloud).
• Knowledge of A/B testing and personalization strategies.
• Familiarity with reputation management platforms (e.g., Google Business, Yext, Reputation.com).
• Understanding of privacy-focused and HIPAA-compliant analytics platforms.

Additional Information

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.

This position may require the successful completion of a criminal background check and/or drug screen.

The University of Utah values candidates who have experience working in settings with students and patients from all backgrounds and possess a strong commitment to improving access to higher education and quality healthcare for historically underrepresented students and patients.

All qualified individuals are strongly encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.

To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action (OEO/AA). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at: https://www.utah.edu/nondiscrimination/

Online reports may be submitted at oeo.utah.edu

https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.