Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Shanghai, China; Beijing, China.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in B2B marketing or field and pipeline marketing.
- Experience planning and executing marketing programs with cross-functional stakeholders, working with field sales teams.
- Ability to communicate in Mandarin and English fluently to create contents and interact with stakeholders.
Preferred qualifications:
- Knowledge of Cloud products or enterprise software technology.
- Ability to negotiate with executives and effectively orchestrate event programs across Google Cloud and cross-functional teams.
About the Job
The Google Cloud Platform team helps customers transform and evolve their business through the use of Google’s global network, web-scale data centers and software infrastructure. The Cloud Marketing team is looking for people who can help us write and tell the story of our customer's journey. Understanding the power of our products and how they impact businesses, you will help share how we provide our customers with the best solutions for innovation. If you’re as excited about building what’s next as we are, Google Cloud is the place for you.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Develop actionable pipeline insights by analyzing intent data and territory insights provided by sales leadership.
- Collaborate and communicate with cross-functional teams. Surface key programs and insights to sales teams and collaborate with centralized marketing teams by sharing field feedback to inform upcoming initiatives.
- Serve as a trusted advisor to sales leadership by ensuring adequate pipeline coverage, providing regular data driven marketing updates and surfacing subregional needs to the broader marketing organization.
- Analyze marketing performance dashboards to review week-over-week performance to inform marketing strategy and drive desired behavior with the field sales team.
- Alleviate regional pipeline gaps by creating an integrated bridge plan.
Read Full Description