About the team: The User Growth team plays a core role in the acquisition, activation, engagement, and retention of billions of users/customers WW. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok Shop. TikTok Shop is seeking a hands-on and strategic Product Manager to lead loyalty and retention initiatives, including the development of user benefit programs and subscription-like offerings. You’ll play a key role in shaping the future of customer loyalty on the platform—crafting packages that reward high-value users and building the foundational systems to drive repeat purchases. Responsibilities: - Define and own the product roadmap for loyalty programs, subscription-like features, and exclusive user benefits. - Translate business strategy into product specs that enhance retention and long-term user value. - Partner with Marketing, Data Science, and Engineering to launch pilots and refine loyalty mechanisms based on performance. - Deeply understand user segments and design differentiated packages to maximize satisfaction and frequency. - Monitor retention KPIs, feedback loops, and competitor strategies to evolve our loyalty offering over time.
Minimum Qualifications: - 5+ years of Product Management experience, with direct ownership of loyalty, benefits, or subscription models. - Strategic thinker with a hands-on approach to experimentation and iterative delivery. - Experience in content commerce or user lifecycle-based monetization models. - Strong collaboration skills with cross-functional teams, including Marketing, DS, and UX. Preferred Qualification: - Prior work in customer rewards, e-commerce loyalty tiers, or benefit ecosystems geared towards customers / consumers.
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