Dentsu Aegis Network

Job Description:

Job Title

Lead Front End Developer, SFCC (DCF Level 35)

Work Experience: 8-10 years.

Position Overview

We are seeking an accomplished and strategic Lead Front-End Developer with extensive expertise in Salesforce Commerce Cloud (SFCC) and in-depth knowledge of Storefront Reference Architecture (SFRA). This pivotal leadership role demands a seasoned professional capable of architecting and overseeing the development of scalable, high-performance, and visually compelling eCommerce solutions. The successful candidate will lead a team of front-end engineers, foster best practices, and collaborate cross-functionally to ensure seamless integration of UI/UX designs with back-end business logic while maintaining rigorous standards for code quality, accessibility, and maintainability.

Key Responsibilities

Technical Leadership and Architectural Oversight

• Define and drive the front-end architecture strategy for SFCC initiatives, ensuring solutions are scalable, maintainable, and optimized for performance.
• Provide leadership and mentorship to front-end development teams, instilling best practices around SFRA, modular design, and robust coding standards.
• Collaborate closely with product management, UX/UI design, back-end engineering, and quality assurance teams to translate business requirements into technical specifications and high-quality deliverables.
• Advocate for continuous technical innovation by introducing modern tools, frameworks, and methodologies that enhance development efficiency and product quality.

SFRA-Based Front-End Development and Integration

• Architect and implement reusable, modular front-end components within the SFRA framework aligned with business objectives.
• Customize and extend SFCC templates using ISML, JavaScript (ES6+), jQuery, SCSS, Page Designer, and other relevant technologies to meet complex functional requirements.
• Ensure consistent application of responsive, mobile-first design principles using Bootstrap or equivalent frameworks, guaranteeing pixel-perfect translation of UI/UX designs.
• Maintain strict adherence to accessibility standards (WCAG, ADA) and cross-browser compatibility requirements.
• Lead efforts in front-end performance optimization through techniques such as code splitting, lazy loading, and critical CSS management.

Collaboration, Quality Assurance, and Mentorship

• Oversee and enforce code review processes to uphold high-quality coding standards and maintainable codebases.
• Mentor junior and mid-level developers, fostering professional growth and ensuring alignment with project goals and best practices.
• Facilitate comprehensive documentation of front-end architecture, processes, and standards to support knowledge sharing and continuity.

Required Qualifications

• A minimum of 6 years of front-end development experience, including at least 3 years dedicated to Salesforce Commerce Cloud (SFCC) and Storefront Reference Architecture (SFRA).
• Expert proficiency in HTML5, CSS3 (SCSS), and JavaScript (ES6+), with a solid grasp of modular and component-based development paradigms. Experience with React or similar modern JavaScript frameworks.
• Extensive experience with ISML templating, SFRA framework, Page Designer, and JavaScript controllers.
• Demonstrated ability to develop scalable, responsive, and mobile-first web interfaces utilizing Bootstrap or comparable frameworks.
• Strong expertise in front-end performance optimization strategies, including code splitting, lazy loading, and critical CSS management.
• Proficiency in version control with Git, as well as build tools such as Webpack and package managers like NPM, complemented by experience with third-party integration tools.

Core Competencies

• Proven leadership capabilities with a demonstrated ability to guide and develop high-performing technical teams.
• Exceptional communication and interpersonal skills, facilitating effective collaboration across diverse and distributed teams.
• Meticulous attention to detail with a strong sense of ownership, accountability, and commitment to delivering high-quality solutions.
• Strategic mindset with a passion for continuous improvement and adoption of emerging front-end technologies.

Preferred Qualifications

• Salesforce Certifications or equivalent credentials.
• Experience with Headless Commerce architecture, Progressive Web Apps (PWA), or related modern front-end architectures.
• Familiarity with Agile methodologies and CI/CD processes.
• Immediate joiner.

Qualifications:

• BE/BTECH/MCA
• Proven experience working with Salesforce Commerce Cloud
• Proficient in troubleshooting complex issues related to Salesforce configuration, customizations, and integrations.
• Ability to adapt to a dynamic and fast-paced environment with shifting priorities.

Location:

DGS India - Bengaluru - Bhartiya City Block 1

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent