Georgia State University

Description

Associate Director for Continuing Student Communications

Admissions

Georgia State University (GSU) is seeking a strategic and experienced Associate Director for Continuing Student Communications to lead student-focused marketing efforts across digital channels. Reporting to the Director of Enrollment Management Communications, this role plays a key leadership role in developing and executing targeted communications to enhance student engagement, retention, and success.

The Associate Director will serve as the Salesforce Marketing Cloud expert for the Division of Enrollment Management and Student Success, using the platform to design, deliver, and optimize multichannel marketing campaigns. This role requires a strong blend of platform expertise and marketing strategy, ensuring every communication aligns with institutional goals and resonates with the student audience.

WHAT MAKES THE ADMISSIONS DEPARTMENT A GREAT PLACE?

• Generous benefits, including health, dental, vision, tuition assistance, retirement, etc.
• A knowledge-sharing organization that works collaboratively with a variety of partners
• Professional development opportunities and mentorship
• A rapidly growing center within an academic setting

HERE IS WHAT YOU WILL DO

Examples of Duties include:

• Lead the development and execution of comprehensive communication strategies to support student retention and success, with a focus on email and digital marketing through Salesforce Marketing Cloud.
• Act as the division’s primary Salesforce Marketing Cloud expert, managing the full campaign lifecycle including data integration, segmentation, design, deployment, and performance analysis.
• Build and manage segmented email audiences based on student demographics, academic standing, engagement patterns, and other key attributes.
• Analyze and report on campaign performance metrics such as open rates, click-through rates, and engagement levels; use data-driven insights to recommend optimizations.
• Collaborate with academic departments, student support services, and campus engagement teams to ensure messaging is accurate, timely, and aligned with institutional priorities.
• Guide content strategies for email, social media, and other digital platforms to highlight academic resources, campus events, deadlines, and support services.
• Provide training and consultation to staff and campus partners on effective communication practices and platform usage, with a focus on marketing goals.
• Supervise the Public Relations Coordinator, including oversight of HR functions such as hiring, performance reviews, training, and staff development.
• Maintain compliance with university branding, accessibility standards, and all applicable policies and regulations.
• Stay current on digital marketing trends and Salesforce Marketing Cloud innovations, continuously improving outreach strategies and execution.

Disclaimer: This job requisition provides a high-level job definition. It is not intended to provide a comprehensive or exclusive list of job duties. As such, job duties and/or responsibilities within the context of this job requisition may change at the discretion the employee’s direct supervisor.

Qualifications

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Minimum Hiring Qualifications:

Bachelor’s degree in marketing or related field and five years of related experience.

Preferred Hiring Qualifications:

• Demonstrated expertise with Salesforce Marketing Cloud, including audience segmentation, content design, automation, and analytics
• Strong communication, interpersonal, and organizational skills
• Proven experience leading digital marketing campaigns with measurable outcomes
• Ability to effectively collaborate across departments in a fast-paced environment
• Commitment to student success