McKinsey & Company

Do you want to work on complex and pressing challenges—the kind that bring together curious, ambitious, and determined leaders who strive to become better every day? If this sounds like you, you’ve come to the right place.

Your Impact

You’ll be responsible for leading all CRM initiatives in Brazil, reporting directly to the Communication Manager. You will help implementing the Salesforce tool in Brazil, managing all work fronts and stakeholders. You will interact with McKinsey Partners and other department leaders to develop engagement strategies and campaigns for clients and prospects; you will also plan customer journey for engagement actions, monitor KPIs and report results to leadership.

You will provide substantive guidance to cells in designing and running e-mail marketing and testing strategy, identify roadblocks and propose solutions. You will also need to guide CRM colleagues on compliance/regulatory norms related to data (GDPR, LGPD). As a CRM Sr. Analyst you will identify key performance analytics and measurements of overall impact; also monitoring KPIs and reporting campaigns’ results. You will also have the opportunity to seek opportunities to further the success of the CRM function.

Lastly, you will need to maintain a holistic view of the quality of the database by identifying and monitoring key quality assurance metrics, as well as developing processes to maintain data up-to-date and accurate.

Your Growth

You are someone who thrives in a high-performance environment, bringing a growth mindset and entrepreneurial spirit to tackle meaningful challenges that have a real impact.

In return for your drive, determination, and curiosity, we’ll provide the resources, mentorship, and opportunities to help you quickly broaden your expertise, grow into a well-rounded professional, and contribute to work that truly makes a difference.

When you join us, you will have:

• Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey.
• A voice that matters: From day one, we value your ideas and contributions. You’ll make a tangible impact by offering innovative ideas and practical solutions. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes.
• Global community: With colleagues across 65+ countries and over 100 different nationalities, our firm’s diversity fuels creativity and helps us come up with the best solutions. Plus, you’ll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences.
• Exceptional benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family.

Your qualifications and skills

• Bachelor's degree in communications, marketing, administration, or any other related field.
• 4+ years of experience in the CRM field: managing CRM tools and solutions, planning clients’ communication journeys, planning and executing data-driven strategies, etc. Monitoring KPIs, and reporting results
• Experience, seniority, and flexibility in dealing with senior stakeholders
• Strong Attention to detail
• Strong proficiency in Excel
• Strong problem-solving skills
• Coding skills is a plus
• Excellent written and verbal communication skills
• Fluent in English

Please review the additional requirements regarding essential job functions of McKinsey colleagues.

FOR U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.

FOR NON-U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. For additional details regarding our global EEO policy and diversity initiatives, please visit our McKinsey Careers and Diversity & Inclusion sites.

FOR BRAZILIAN APPLICANTS: Applicants for job positions in any office in Brazil have flexibility regarding qualifications and McKinsey & Company will not require previous experience of more than 6 months. If the job description indicates preferred prior work experience of more than 6 months, applicants for such job position in the Brazilian offices must interpret the preferred qualification described as limited up to 6 months maximum.