LCBO

Location Address:

100 Queens Quay East, 9th Floor, Toronto

Number of Openings:

1

Pay:

$73,027.00 - $127,554.00

Job Posting Description:

This is a hybrid role #LI-Hybrid

Reporting to the Senior Director, Creative & Content Marketing, the Manager, Content and Editorial Services leads a team in creating editorial and promotional content for LCBO customer touchpoints. You will combine print publishing expertise with digital content optimization skills, translating compelling stories across multiple channels including print and digital publications, email, website, social media and in-store signage. Developing content strategies to drive sales, enhance customer experience, and boost brand awareness, you will collaborate with Marketing, eCommerce, and Product teams, to align content strategies with business goals, manage content calendars, direct editorial efforts, review and edit copy while ensuring content meets brand standards. You will also lead and mentor a team of content creators, editors, and coordinators

If you thrive on crafting compelling narratives, collaborating across diverse teams, and motivating team success, then this role is for you.

About the Role

• Develop and manage integrated content strategies that support marketing goals, drive sales, and elevate the customer experience.
• Oversee the execution of high-quality editorial and promotional content across various LCBO owned print and digital properties.
• Lead content development translating product priorities into compelling, customer-focused storytelling.
• Provide editorial leadership for feature articles, guiding story development and ensuring editorial consistency, quality, and alignment to brand standards.
• Review and refine content across marketing channels (print, digital, email, and in-store signage) to ensure messaging aligns with creative briefs and delivers on marketing objectives.
• Oversee the editorial review process from initial drafts to final production—editing feature and promotional copy, providing feedback, and approving final content prior to publishing.
• Leverage content performance data by monitoring dashboards and insights to optimize messaging strategy—including placement, frequency, and visual assets—with the goal of increasing customer engagement and sales.
• Contribute to annual planning and budgeting, providing input on page counts, freelance support, stock photography, and translation needs. Review and approve vendor estimates, monitor expenses, and adjust production elements as needed.

About You

• Journalism, Communications, or Public Relations/Advertising Communications degree or diploma
• 5 years in a senior editor or content lead capacity with responsibility for content strategy; feature, promotional and display writing; substantive editing; copy editing and proofreading for print and digital channels, ideally in a retail marketing environment.
• Solid understanding of editorial content, design, photography, and the production process.
• Must be a skilled editor and writer, with ability to think innovatively and work independently.
• Strong understanding of marketing principles and digital platforms.
• Working experience with digital content management systems, SEO principles, digital analytics and reporting.
• Strong organizational and project management skills, as well as a demonstrated ability to set priorities, and meet changing and conflicting deadlines on multiple projects.
• Excellent people management skills with experience supervising and motivating staff.

We offer a comprehensive suite of benefits including:

• Health/Dental Benefits
• Access to an Employee & Family Assistance Program
• a Defined Benefit Pension
• Discounts on products and services via Workperks.

There is a world of opportunities at the LCBO…

Join an organization where you can be challenged while achieving your true potential. A place where you can make a positive impact supporting Ontario business and communities. Discover a safe, healthy, diverse, inclusive, and accountable workplace where your wellbeing is our top priority. At the LCBO, your contributions are respected and valued. Be part of our journey as we invest in people and technology to transform an organization. There really is a world of opportunities at the LCBO.

We foster a culture of inclusion and belonging, so everyone feels valued, respected, and heard. The LCBO is an equal opportunity employer and committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility of Ontarians with Disabilities Act. If contacted for an interview or employment opportunity, please advise if you require an accommodation.

Please submit your resume via Workday by 11:59pm on the deadline date. We appreciate your interest and advise that only those selected for an interview will be contacted.

The LCBO collects and uses the personal information you provide under the authority of the Liquor Control Board of Ontario Act, 2019, SO 2019, c 15, Sch 21, Section 3 and in compliance with the Freedom of Information and Protection of Privacy Act for the sole purpose of processing your job application. When you click “Apply with LinkedIn” you are agreeing to share your information with our service providers engaged by us in connection with recruitment and human resources related activities.

If you have any questions concerning the LCBO’s collection and use of personal information, please contact the Freedom of Information and Privacy Office.

Work Hours:

36.25

Union / Non-Union:

Non-Union

Job Posting End Date:

July 18, 2025

The LCBO is an equal opportunity employer and committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.