University of South Florida

Job Description

The Managing Director plays a crucial role in the Bulls Branding Agency (BBA) by ensuring the vision of the Chief Marketing Officer of the BBA is carried through by managing the day-to-day operations including project execution, team coordination, and strategic alignment with South Florida Athletics’ brand vision to grow and activate its fan base. This position ensures the seamless integration of all agency units including brand strategy, content production, digital management, live event experience, advertising, PR, and statistical research efforts to support BBA clients.

The Managing Director will work closely with internal stakeholders, sport programs, and external partners to maintain high standards of execution, consistency, and innovation across all branding and marketing initiatives in order to improve the overall fan experience and increase revenue to support South Florida Athletics and its sport programs and student-athletes.

Responsibilities

• Manage day-to-day operations and ensure efficient workflow across all functional areas.
• Oversee the execution of 365-day marketing plans for South Florida’s athletic programs, ensuring deliverables are met on schedule.
• Coordinate and facilitate weekly huddles and strategy sessions with Brand Managers to align priorities and adjust plans as needed.
• Develop and track key performance metrics across branding initiatives, ensuring effectiveness and data-driven decision-making.
• Work closely with the Director to establish processes for quality control, project tracking, and overall agency accountability.
• Guide Brand Managers in developing and refining marketing plans, integrating digital, content, advertising, and PR efforts.
• Serve as the Brand Manager for South Florida Football, setting strategy and leading execution of the 365-day marketing plan.
• Ensure consistency in branding, messaging, and visual identity across all platforms.
• Support team members in brainstorming and executing innovative storytelling strategies.
• Collaborate with sport administrators, coaches, and key stakeholders to ensure seamless communication and execution of initiatives.
• Set standards and process for execution of scope agreements and client service.
• Perform other duties as assigned.

Qualifications

Bachelor's degree in related field -OR- equivalent combination of education and related experience. 5+ years of experience in related field.

This position may be subject to a Level 1 or Level 2 criminal background check

Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Contact the USF ADA Lead (hr-ADA-Request@usf.edu) to coordinate your accommodation request.

About Us

Working at USF

With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF‘s rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida’s best large employers, ranked No. 1 among the state’s 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.

About USF

The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF’s Division I athletics teams compete in the American Athletic Conference. Learn more at www.usf.edu.