Derives the marketing plan into a detailed animation and promotional plan by Retailer.
Builds a detailed animation and promotional calendar by Retailer, including product launches and special events; iterates with Key Account Managers.
Plans and monitors budget for promotional (e.g. GWPs, samples, testers) and Visual Merchandising material (e.g. collaterals).
Briefs and monitors execution by DMs
Shares promotional calendars and requirements
Validates budgets incl. animation testers and event support
Monitors execution (timing, quality, cost).
Supports Key Account Managers in preparing Retailer discussions, in particular regarding the promotional calendar and the Trade Special Event execution.
Keeps aware of Retailer expectations and opportunities.
Collects feedback from field on the quality of the animation, event and in store execution.
Contributes to Retailer discussion material preparation.
Drives innovation and continuous improvement on Trade Marketing and Visual Merchandising for the brand.
Measures performance of Trade Marketing actions and strives for spend optimization.
Works closely with 360 MM to benefit from latest best practices, in particular on Connectivity and Digital capability integration.
Conclude on Trade campaign analysis with inputs from KAM/Fields team and the different available tools (BI etc.) and report results to Brand Manager and Brand Teams.
Responsible for giving valid forecast inputs to Product Manager/ 360 MM to ensure forecast is aligned with trade plan focus.
Responsible for in-store events planning and execution, supervising Trade Event Executive and cooperation with field team
Cooperates in Coop creation (artwork, text etc.) (incl. Retailer emails – with online team).
Responsible for managing the brand COOP budget in line with Brand strategy and in cooperation with 360 MM.
Secure that the Retailer contracts (investment in advertising) are kept with feedback to 360 MM
Planning and executing Retailer events (e.g. Douglas Beauty Street etc.) in cooperation with Trade Event Exec
Create shopping carts and follow up (for own responsible areas)
Responsible for monthly account ledger (for own responsible areas).
Qualifications
Your profile
You are a result oriented, 'hands on' marketer with outstanding communication skills and a high energy level.
You are a team player and used to handling multiple projects and adhere to tight deadlines whilst maintaining a superb eye for detail.
You have an analytical mindset and a strong personal interest in trade marketing.
Your qualifications
You have a relevant Master's degree within marketing, business or communication
Have 3+ years of work experience with trade marketing in a Business to Consumer market
You have strong communication, presenting and relationship⁃building skills
You are a super user in Microsoft Outlook, Word, Excel and PowerPoint