Marriott

This is a temporary position.

JOB SUMMARY

The FLEX Director, Market Mix/Media Data Management is a member of the Global Intelligence Products (GIP) organization and an integral part of Marriott’s Data & Analytics group. This position will be responsible for devising, implementing, and assessing strategies related to data product strategy (such as data collection, curation, and analytics enablement) for Market Mix Model and Marketing KPIs to support marketing and media performance. This role will involve close collaboration with marketing leaders, analytics managers, data engineers/analysts, and external vendors and media agencies to facilitate data collection, data quality assurance, and the implementation of proactive measures to drive informed business decisions and marketing effectiveness at scale. This high-impact position will involve direct interaction with the leadership teams across the Business Intelligence and Marketing organizations. The Director will also partner with IT to implement departmental data strategies, such as efficient data models for disparate marketing data and ensure the integration of MMM product with Marriott’s owned platforms.

CANDIDATE PROFILE

Education and Experience Required

4-year degree from an accredited college or university in Data Analytics, Computer Science, Engineering, Information Systems, or similar quantitative discipline AND six or more years of progressive experience in data management, analytics, data warehousing, or data science OR

• Master’s degree AND four or more years of progressive experience in data management, analytics, data warehousing, or data science
• Strong background in SQL for data modeling and media data analysis
• Analytical mindset and extensive experience with developing analyses

Education and Experience Preferred

• MS or MBA
• Basic understanding of Marketing Analytics & Market Mix Models
• Proven track record of solid consulting skills and experience working with large-scale data and analytics projects
• Technical Skills
• Cloud Data Warehouse (Snowflake, Big Query/Redshift & traditional data warehouses considered)
• Data Analysis/Programming languages (SQL, Python, Spark)
• Data Visualization (Tableau, Power BI)
• Media & Marketing Tech

CORE WORK ACTIVITIES

Primary Leadership Activities

• Provides leadership, consulting, and information expertise to achieve the goals for Data Product team :
  • Data and Analytics Infrastructure: Work with Analytics and IT teams to develop and deploy an effective marketing data and customer analytics infrastructure
  • Design data products in Snowflake for enabling reporting and analytics
  • Collect and query media data to provide validation, research data quality issues, answer stakeholder questions, provide detailed requirements, and produce data product documentation
  • Contribute to data strategy, data management, and enhanced data products for use by the Marketing discipline
• Documents and serves as an owner of all ongoing data requirements (for each KPI model, each continent in scope, each update)
• Supports analytics in data collection and data validation/management
• Identifies data gaps and data errors with internal data sources and implements solutions in a timely manner in collaboration with all data teams (Marketing, Digital, Brand, etc.)
• Serves as the main data POC with external vendors and agencies and has a solid understanding of external data sources
• Triangulates results from external data sources with internal dashboards and performance reports
• Identifies discrepancies in external vs. internal data sources and conducts root cause analyses using internal data
• Oversees the broader data strategy and effectively prioritizes implementation tactics for marketing & media data to ensure they are in line with overall organizational goals and long-term business strategies
• Manages vendors/technical staff to build the infrastructure to support data & reporting solutions in AWS, Snowflake, Tableau, Python, etc.

Managing Responsibilities with Stakeholders

• Develops and maintains effective relationships with both internal and external stakeholders across the organization
• Fosters a positive climate to build effective teams that are committed to organizational goals and initiatives
• Updates stakeholders on key initiative wins and opportunities, responds to concerns, and solicits feedback
• Engages leadership to develop and execute action plans to address gaps

Managing Profitability

• Analyzes service issues and identifies trends
• Works with teams to develop an operational strategy that is aligned with the brand’s business strategy and leads its execution
• Reviews and audit expenses

Managing Revenue Goals

• Monitors performance against budget
• Reviews reports and financial statements to determine operations’ performance against budget
• Coaches and supports team to manage expenses and controllable expenses

The pay range for this position is $60.38 to $96.44 per hour.

FLEX opportunities offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave, 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.