North Carolina State University

Posting Number PG195252TM

Position Number 48SM99

Position Type Temporary

Essential Job Duties

The University of North Carolina at Chapel Hill is seeking a skilled and strategic Digital Ad Manager/Paid Media Specialist to support our fundraising and donor engagement efforts. This part-time, temporary role will focus on planning, executing, and optimizing digital advertising campaigns across platforms including Meta (Facebook/Instagram), Google Ads, LinkedIn, and Reddit.

The ideal candidate will bring a data-driven mindset, creative problem-solving skills, and a passion for higher education and philanthropy.

Candidates must reside in North Carolina.

Is Time Limited Yes

If Yes, Appointment Length until 12/19/2025

Wolfpack Perks and Benefits

As a Pack member, you belong here, and can enjoy exclusive perks designed to enhance your personal and professional well-being.

What we offer:

• Health Insurance for Temporary Employees
• Enhance your career with LEAD courses
• Attend non-revenue generating sporting events for free.

Attain Work-life balance with our Childcare discounts, Wellness & Recreation Membership, and Wellness Programs that aim to build a thriving wolfpack community.

Disclaimer: Perks and Benefit eligibility is based on Part-Time or Full-Time Employment status. Eligibility and Employer Sponsored Plans can be found within each of the links offered.

Job City & State Chapel Hill, NC

Department

Classification Title Temporary-Technical/Paraprofessional

Working Title UTS - Temporary Digital Ad Manager/Media Specialist at UNC Chapel Hill

Work Schedule Monday-Friday(12 hours per month)

Other Work/Responsibilities

Campaign Strategy & Planning

• Collaborate with development communications to define campaign goals, target audiences, and messaging strategies.
• Develop media plans and budgets aligned with fundraising objectives.

Campaign Execution

• Set up and manage paid media campaigns on Meta, Google Ads, LinkedIn, or Reddit.
• Write/test ad copy, select creative assets, and implement A/B testing.

Optimization & Reporting

• Monitor performance and adjust targeting, bidding, and creative to maximize ROI.
• Deliver monthly performance reports with insights and improvement recommendations.

Collaboration & Communication

• Coordinate with internal stakeholders to ensure brand consistency and alignment with development goals.
• Stay current on digital advertising trends and platform updates.

Candidates must reside in North Carolina.

Minimum Experience/Education

• Bachelor’s degree (typically four years of education beyond high school) in Marketing, Communications, Advertising, or a related field.

Department Required Skills

• Proven experience managing digital ad campaigns, particularly on Meta and Google platforms.
• Strong analytical skills and experience with campaign reporting and optimization.
• Excellent communication and project management skills.

Preferred Years Experience, Skills, Training, Education

• Familiarity with LinkedIn and Reddit advertising platforms is a strong plus.
• Experience in nonprofit, higher education, or fundraising environments is preferred.
• Google Ads and Meta Blueprint certifications are a plus.

Required License or Certification

n/a

Valid NC Driver's License required? No

Commercial Driver's License Required? No

Anticipated Hiring Range $38.00/hr.

Job Open Date 07/01/2025

Quick Link https://jobs.ncsu.edu/postings/220607

EEO

NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-513-0574 to speak with a representative of the Office of Equal Opportunity.

If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu.

Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.

NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.

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