Lowe's

Your Impact

As a Senior Manager, Growth Insights on Lowe's Media Network (LMN) Insights team, you will lead a global team responsible for uncovering and delivering actionable customer, category, and seasonal insights that unlock incremental growth opportunities for both Lowe's and its top-tier vendor partners. In this high-impact role, you will design and scale a robust insights framework that translates complex data into compelling external-facing narratives—fueling vendor sales pitches, strategic media planning, and enterprise marketing decisions. You will champion the use of advanced analytics techniques (e.g., clustering, seasonality modeling, new-to-brand analysis) to identify untapped revenue potential and help vendors "money map" new paths to growth through Lowe's. Working cross-functionally with internal stakeholders and vendor partners, you'll turn data into stories that drive strategic investments and elevate Lowe's position as a uniquely valuable retail media partner. Reporting to the Director of LMN Insights, you will combine strategic thinking, data fluency, and storytelling expertise with strong leadership and coaching abilities to guide your team and shape the future of insights-led growth across the organization.

What You Will Do

• Partner with cross-functional teams—including Enterprise Marketing, Digital, Finance, LMN Client Services, Insights, and Go-to-Market Monetization—to uncover and activate sellable seasonal, audience, and category insights.
• Develop and deliver innovative, external-facing collateral that positions Lowe’s and its strategic customer initiatives as market leaders in the home improvement and retail media space.
• Analyze and synthesize data from multiple sources, applying data visualization best practices to tell compelling, actionable stories that drive vendor engagement and investment.
• Define and implement a scalable strategy and cadence for producing recurring, high-impact seasonal insights, while maximizing distribution through internal and external channels.
• Design, execute, and summarize research studies using both qualitative and quantitative methods, customer segmentation models, and advanced analytics techniques.
• Collaborate with insights leadership to develop and execute a robust testing and primary research agenda that strengthens client relationships and uncovers incremental revenue opportunities.
• Effectively manage and coach a global team of analysts and senior analysts, overseeing work allocation, execution quality, and professional development.
• Socialize learning plans and research outputs with the LMN Insights Director to ensure strategic alignment, collaboration, and business impact.
• Monitor and incorporate competitive and market dynamics into insight deliverables, ensuring relevance and differentiation in a rapidly evolving industry landscape.
• Advocate for Lowe’s customers by embedding a customer-first perspective into all insights, helping business partners understand and act on customer needs.
• Stay current with industry best practices in research, customer data tools, methodologies, and emerging technologies to enhance insight development and delivery.
• Promote continuous improvement by democratizing data access, optimizing workflows, and leveraging automation and technology to reduce manual tasks and increase efficiency.

Minimum Qualifications

• Bachelor's Degree Business, Marketing, Finance, Statistics, Econometrics, Information Sciences, Applied Quantitative or related field
• 8 years of experience in Marketing, Finance or General Analytics
• 6 years digital media and/or consumer insights experience
• 5 years' Experience leading teams with proven business impact
• 8 years' Experience story-telling with data and presenting data stories in a compelling and easy to understand way

Preferred Skills/Education

• Master's Degree In a related field (e.g. Master's in Market Research, Behavioral Psychology, MBA)
• Experience in a retail environment
• Experience leading global teams

About Lowe’s

Lowe’s is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Pay Range: $110,900.00 - $185,200.00 annually

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit our benefits page.

Lowe's hourly remote associates cannot reside in Alaska, California or Hawaii. Lowe's salaried remote associates cannot reside in Alaska or Hawaii.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Qualified applicants with arrest or conviction records will be considered for Employment in accordance with applicable laws, including the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act.

Lowe’s believes that conviction records may have a direct, adverse, and negative relationship to the following job duties: accessing company property, assets, information and products; partnering, supervising, and regularly working with other Lowe’s employees; and adhering to and monitoring compliance and safety guidelines.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.