The City University of New York

Digital Communications Manager - Craig Newmark Graduate School of Journalism at CUNY

POSITION DETAILS

The Craig Newmark Graduate School of Journalism at CUNY, founded in 2006, has become nationally recognized for its innovative programs. The only public graduate journalism school in the northeastern U.S., it prepares students from diverse economic, racial, and cultural backgrounds to produce high-quality journalism.

As the profession continues to reinvent itself for the digital age, the Newmark J-School is at the forefront of equipping the next generation of journalists with the reporting, writing, interactive, technological, and entrepreneurial skills they need to find stories and tell them effectively. The school currently offers a Master of Arts in Journalism, a unique bilingual M.A. in Journalism for students fluent in English and Spanish, and the nation's first M.A. in Engagement Journalism.

The Craig Newmark Graduate School of Journalism at CUNY is seeking a Digital Communications Manager to drive our digital communications strategy, including social media and newsletter strategies. The role will be housed within the Communications department, reporting to the Director of Communications.

The ideal candidate will be a strong writer to implement a digital communications strategy that promotes Newmark J-School s academic programs, events, admissions efforts, and other activities. The Digital Communications Manager must understand how social media and other digital platforms can best be deployed to advance the school's mission and its objectives which include improving brand awareness, website traffic, visibility of programs and events, and community engagement.

Responsibilities include but are not limited to:

• Develops, executes, and manages the J-School s social media platforms, creating dynamic content that reflects our brand voice while driving engagement.
• Produces and manages high-quality creative multimedia content including short-form videos and graphics showcasing the J-School events, news, faculty, students, alumni, and academic programs.
• Plans and implements comprehensive social media and other digital media coverage for key events, including Orientation, Commencement, Open House, Alumni Awards, and other high-profile event programming.
• Crafts newsletter updates, news posts, and web content that demonstrates exceptional writing versatility and editorial judgment.
• Collaborates across departments to strategize and develop digital media content, advising on communications writing best practices and identifying cross-promotional opportunities with external partners.
• Uses social listening to assess trends, campus climate, and relevant news events, providing written insights and recommendations to leadership.
• Analyzes social media performance metrics to inform content strategy, improve writing effectiveness, increase engagement, and produce impact reports with clear recommendations.

Creates and maintains social media guides and branding guidelines for all social media channels.

• Maintains editorial content calendar for short- and long-term communications needs.
• Stays current with industry, higher education, journalism, and digital media trends to keep content fresh and position Newmark J-School as a thought leader through sophisticated written and visual content.
• May oversee student workers and contractors who assist in content creation.

All full-time and part-time CUNY staff are expected to work in-person at their campus office 70% of their work time. For full-time staff, this is equivalent to 7 out of 10 days of in-person work in a two-week period (e.g., 7 days in-person, 3 days remote). This hybrid work schedule is subject to change.

QUALIFICATIONS

Bachelor's degree and six years' related experience required.

Preferred Qualifications:

• Exceptional writing, editing, reporting, and presentation skills including a demonstrated ability to write in different styles and for a variety of audiences.
• Strong visual communication skills, including experience with graphic design tools and video creation techniques for digital content.
• Portfolio showcasing both writing excellence and multimedia content creation capabilities.
• Experience crafting engaging narratives within journalism and/or higher education.
• Ability to produce polished written and visual content in fast-paced environments, including live event coverage.
• Excellent organizational and project management skills; attention to detail is key.
• Demonstrated knowledge of digital communications, advanced technologies, and user experience strategies.
• Critical thinking, analytical, and problem-solving skills.
• Ability to use research and analytics to generate data-driven reports to support and evaluate social media campaigns.
• Media relations experience.
• Ability to work evenings and weekends when necessary.

Candidates must be legally authorized to work in the United States on a full-time basis. Sponsorship will not be offered for this position.

CUNY TITLE OVERVIEW

Manages electronic, online and multi-media communications, providing editorial, technical and production expertise.

• Consults with client staff to assess needs and determine design and technical specifications
• Plans communications messages, formats, and designs which meet clients' needs and have impact with the intended audience(s)
• Coordinates the efforts of internal and external professionals to implement and disseminate electronic media projects
• Creates and maintains databases, archives, and other content associated with electronic media projects
• Develops production policies and standards and adheres to communications and branding standards
• Supervises staff as needed
• Performs related duties as assigned.

CUNY TITLE

Higher Education Associate

FLSA

Exempt

COMPENSATION AND BENEFITS

$82,928 - $90,375/year (Salary range will increase to $90,838 - $98,995/year as of 9/1/25 per the new contract). Salary commensurate with education and experience.

CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.

HOW TO APPLY

Please click on "Apply Now" which will bring you to the registration screen. If you are a new user, you must register to apply. If you already have a user ID, please use your existing ID to apply. Please submit a resume and a cover letter in Word or PDF format.

CLOSING DATE

July 17, 2025

JOB SEARCH CATEGORY

CUNY Job Posting: Managerial/Professional

EQUAL EMPLOYMENT OPPORTUNITY

CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.

Job ID

30496

Location

School of Journalism

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