Voya Financial

Together we fight for everyone’s opportunity for a better financial future.

We will do this together — with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyone’s access to opportunities. The status quo is not good enough … we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future. We know that reaching this future depends on our actions today.

Like our Purpose Statement, Voya believes in being bold and committed to action. We are committed to a work environment where the differences that we are born with — and those we acquire throughout our lives — are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision.

Are you ready to join a company with a strong purpose and a winning culture? Start your Voyage – Apply Now

Job Summary:

We are seeking a Marketing Programs & Campaign Manager to develop and execute scalable marketing programs, campaigns, and materials that empower our field and channel partners. This individual will report to the Director, Field and Partner Marketing Programs and play a key role in ensuring partners have the tools and resources needed to drive enrollment, product adoption, retention, engagement, and brand awareness.

In this role, you will be responsible for building and managing scalable omni-channel marketing programs to support one of the Workplace Solutions lines of business. You will collaborate closely with internal teams, including product marketing, marketing technology, digital marketing, and distribution, to create data-driven, high-impact marketing initiatives. Your work will help strengthen partner engagement, enhance customer experience, and drive measurable business outcomes.

Key Responsibilities:

• Program & Campaign Development: Design and implement targeted marketing programs and campaigns to support field and channel partners in promoting our products and services.
• Content & Asset Creation: Develop marketing materials, collateral, digital assets, presentations, and messaging that align with brand standards and business goals.
• Field & Partner Enablement: Provide marketing guidance, tools, and strategies to Distribution, Retail, and Operations teams, brokers, advisors, and other distribution partners to enhance their effectiveness in customer engagement.
• Customer Engagement & Retention: Drive initiatives that improve customer enrollment, retention, cross-sell opportunities, and long-term loyalty.
• Brand Awareness & Thought Leadership: Develop strategies to enhance brand visibility and establish the company as a trusted leader in retirement and insurance solutions.
• Performance Analysis: Track, measure, and optimize the effectiveness of marketing programs using key performance metrics, providing recommendations for continuous improvement.
• Collaboration & Stakeholder Management: Work closely with internal teams, including product marketing, digital marketing, distribution, and creative partners, to ensure alignment and execution of strategic initiatives.

Qualifications:

• Experience: 7+ years in marketing, preferably in the retirement, insurance, or financial services industry. Experience in B2C or channel marketing is a plus.
• Skills & Expertise:
  • Strong understanding of partner/field marketing strategies and execution.
  • Excellent content creation, storytelling, and campaign development skills.
  • Ability to analyze marketing performance and optimize strategies accordingly.
  • Strong project management skills with the ability to handle multiple initiatives.
  • Familiarity with distributed marketing technology, digital marketing, CRM and marketing automation tools.
• Education: Bachelor’s degree in marketing, Communications, Business, or a related field.

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Compensation Pay Disclosure:

Voya is committed to pay that’s fair and equitable, which means comparable pay for comparable roles and responsibilities.

The below annual base salary range reflects the expected hiring range(s) for this position in the location(s) listed. In addition to base salary, Voya offers incentive opportunities (i.e., annual cash incentives, sales incentives, and/or long-term incentives) based on the role to reward the achievement of annual performance objectives. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Voya Financial is willing to pay at the time of this posting.

Actual compensation offered may vary from the posted salary range based upon the candidate’s geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

$114,450 - $143,060 USD

Be Well. Stay Well.

Voya provides the resources that can make a difference in your lives. To us, this means thriving physically, financially, socially and emotionally. Voya benefits are designed to help you do just that. That’s why we offer an array of plans, programs, tools and resources with one goal in mind: To help you and your family be well and stay well.

What We Offer

• Health, dental, vision and life insurance plans
• 401(k) Savings plan – with generous company matching contributions (up to 6%)
• Voya Retirement Plan – employer paid cash balance retirement plan (4%)
• Tuition reimbursement up to $5,250/year
• Paid time off – including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
• Paid volunteer time — 40 hours per calendar year

Learn more about Voya benefits (download PDF)

Critical Skills

At Voya, we have identified the following critical skills which are key to success in our culture:

• Customer Focused: Passionate drive to delight our customers and offer unique solutions that deliver on their expectations.
• Critical Thinking: Thoughtful process of analyzing data and problem solving data to reach a well-reasoned solution.
• Team Mentality: Partnering effectively to drive our culture and execute on our common goals.
• Business Acumen: Appreciation and understanding of the financial services industry in order to make sound business decisions.
• Learning Agility: Openness to new ways of thinking and acquiring new skills to retain a competitive advantage.

Learn more about Critical Skills

Equal Employment Opportunity

Voya Financial is an equal-opportunity employer. Voya Financial provides equal opportunity to qualified individuals regardless of race, color, sex, national origin, citizenship status, religion, age, disability, veteran status, creed, marital status, sexual orientation, gender identity, genetic information, or any other status protected by state or local law.

Reasonable Accommodations

Voya is committed to the inclusion of all qualified individuals. As part of this commitment, Voya will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please reference resources for applicants with disabilities.

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