Richmond County School System

Department or Location:

Media and Public Relations

Position Type:

Classified / Non-Contracted

Job Title:

Social Media & Web Content Strategist

FLSA Status:

Exempt

Reports To:

Director of Media & Public Relations

Days Worked:

235 Days (12 months)

JOB QUALIFICATIONS:

Education: Bachelor’s degree in Journalism, Graphic Design, Public Relations, Mass Communications, or a related field from an accredited institution.

Certification or Licensure: Desired HubSpot Social Media Marketing Certification

Skills: Proficient in using Adobe Creative Suite. Extensive experience creating content, monitoring, and moderating social media sites for an organization or brand. Advanced knowledge of the principles and practices of graphic design and content creation. Extensive knowledge of business English grammar, spelling, punctuation, and mathematical computation. Ability to anticipate work to be completed and complete work without the need for direct supervision. Ability to demonstrate proper maintenance, safe operation, and utilization of equipment, materials, and supplies used in daily activities.

Work Experience: At least one year of experience posting branded content for a company or organization.

PRIMARY DUTY:

This position is responsible for monitoring, moderating, producing, and scheduling content for the Richmond County School System’s social media sites, adding and updating content, and creating new pages and websites.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

1. Supports and upholds the mission, vision, and strategic goals of the Richmond County School System.
2. Oversee and maintain the school system’s website and perform updates in compliance with the Americans with Disabilities Act (ADA).
3. Analyzes district digital campaigns and uses analytics and metrics to determine the effectiveness and reach of efforts.
4. In collaboration with the communications team, maintain and promote the school system through all social media channels.
5. Develop and implement ongoing online and in-person professional development training for the maintenance of school-based websites and utilization of school social media accounts.
6. Stay current on computer technology, software, and social media applications.
7. Supports departments and schools in the maintenance of their websites and social media channels.
8. Provide support for the Communications Team during the planning and execution of district events and special projects.
9. Participates in all professional meetings and training sessions as required.
10. Establishes and maintains positive communication with school system employees and the media.
11. The employee shall carry out such other and further duties, whether specifically listed above or not, as are assigned or required by such employee’s supervisor, other appropriate school personnel, law board policy administrative regulation, department handbook, as are reasonably necessary to the efficient operation of the school system and its mission.

WORK ENVIRONMENT / PHYSICAL DEMANDS:

The work environment characteristics are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. The noise level in the work environment is usually moderate.

The employee must occasionally lift and/or move up to 25 pounds. While performing the duties of this job, the employee is regularly required to talk and hear. The employee is frequently required to walk, stand, and sit.

SPECIAL REQUIREMENTS: Occasional local and overnight travel is required. The nature of the job requires frequent use of computers.

Date Established: 02/2023

Date(s) Revised: 06/2024

This description may be changed at any time. This job description in no way states or implies that these are the only duties to be performed by the employee. The employee will be required to follow any other instruction and to perform any other related duties as assigned by the Board. Richmond County Schools reserves the right to update, revise, or change this job description and related duties at any time.