IBM

Introduction

We are seeking an energetic, innovative and experienced product marketing champion to join IBM's Software marketing team, focusing on watsonx.data. As a Product Marketer, you will be responsible for creating and articulating the point of view of audiences we serve and creating the value proposition for data to grow IBM’s market share, supporting revenue growth for products that are core to IBM. You will drive cross-IBM campaigns and product-level marketing and communications efforts to support pipeline generation and new client acquisition for the solution. The role includes deep collaboration with teams across geographies, including Marketing, Product Management, Sales, Clients and Business Partners.

Your role and responsibilities

In the role, you will drive the outcome of connecting differentiated POVs for watsonx.data as a leading solution for AI-ready data with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.

• Act as a market catalyst for watsonx.data, providing guiding views on key challenges in data management and bringing AI-ready data to gen AI, competitive positioning, and differentiators— all backed by data driven insights.
• Develop product positioning, go-to-market opportunities, and distinctive competencies that uniquely differentiate watsonx.data and drives client engagements and growth in the Data for AI space.
• Create strategic messaging, and leadership proof points to improve the IBM’s market position in Data for AI.
• Translate deeply technical concepts into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM’s offerings.
• Act as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings.
• Lead and drive client, and business partner engagements in the field, digitally and at events.

Required education

Bachelor's Degree

Preferred education

Master's Degree

Required technical and professional expertise

• 7+ years experience in Product or B2B Marketing.
• Ability to create client-centric messaging, targeting buyer pain points with differentiated value propositions.
• Ability to critically craft and shape client journeys and customer experiences, throughout the marketing funnel.
• Experience creating marketing business plans.
• Ability to engage product managers and architects to translate technology into compelling marketing message.
• Ability to deliver technical content like product demos.

Preferred technical and professional experience

• Market understanding of Data and AI technologies.
• Deep understanding of go-to-market strategies in generative AI.
• Experience developing audience-focused marketing strategies

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

When applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience. For additional information about location requirements, please discuss with the recruiter following submission of your application.