Job Description
Responsibilities:
- Drive Content E2E lifecycle management: content strategy, whole year planning, content creation, content approval, content distribution, content tracking and optimization
- Lead agency simplification and implement to BUs, drive change management across organization
- Set up agency management and evaluation machenism and regular tracking
- Collaborate with BU content ambassadors to address content pain points on review process/operations/system and optimize solution
- Promote content best practices across BU
- Drive tiered review (Type 2/3) event logistics approval process
- Organize trainings for new marketers and job owners on content operations process/playbook/content solutions (e.g., Tier Review categorization, PromoMats content creation and tagging process, content distribution process) (add frequency, monthly or bi-monthly)
- Provide training & communication on medical SOP, and frequent approval issues for each BU to align understanding
- Develop standardize metrics and KPIs for content performance and content quality (review lead time, rounds of review, forward, likes, etc)
- analyze content perfomrance and provide valuable insights to business
- Collaborate with medical and local team to streamline review process and set up account management mechanism
- Communicate with content agency for content creation and vendor management
Requirements:
- Bachelor's degree and above
- Experience with digital asset management systems (Familiarity with Veeva PromoMats is preferred)
- Data analysis and insights capability
- Digital channel/platform expertise
- Experience with Photoshop, Illustrator, or Xiumi
- Verbal and written communication, attention to detail
- Ability to work collaboratively and efficiently within cross-functional teams and external agencies
- Experience in pharm is not a requirement but preferred
- Marketing experience is not a requirement but preferred
Current Employees apply HERE
Current Contingent Workers apply HERE
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
No relocation
VISA Sponsorship:
No
Travel Requirements:
No Travel Required
Flexible Work Arrangements:
Not Applicable
Shift:
Not Indicated
Valid Driving License:
No
Hazardous Material(s):
n/a
Required Skills:
Change Management, Communication, Content Creation, Content Production, Content Strategy, Content Testing, Corporate Strategy Development, Digital Asset Management (DAM), Digital Assets, Digital Content Management Systems, Digital Rights Management (DRM), Management Process, Marketing, Measurement Analysis, Plan of Action and Milestones (POA&M), Program Management, Social Collaboration, Strategic Planning, Written Communication
Preferred Skills:
Job Posting End Date:
07/31/2025
- A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
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