Unilever

Job Title: Assistant Brand Manager – Ice Cream

Location: Malaysia

The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We’re on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream.

ABOUT THE MAGNUM ICE CREAM COMPANY:

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.

We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.

We dream big but keep things simple to act fast.

If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you!

JOB PURPOSE:

This is an exciting opportunity to lead and drive Unilever’s growth engine into the future! We are looking for a driven, proactive, creative, and organized Assistant Brand Manager who will be responsible for leading the activation of our brand strategy in Singapore across consumer-facing channels.

Using breakthrough thinking, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio. You will be part of the local marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns to building a standout brand experience across direct-to-consumer channels.

KEY RESPONSIBILITIES:

• Lead in innovation, activation, advertising, and promotion on projects assigned whilst assisting and managing a brand budget.
• Lead in ongoing analysis and review of consumer, category, Singapore channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities
• Analyze Singapore market, consumer, and competitive information in setting new product pricing and launches
• Analyze and review Singapore brand, competitive, category and consumer trends to enhance the brand’s equity and marketplace performance
• Analyze brand Profit and Loss (P&L) and drive the profitability of the brand
• Support the creation of the National Category Building Plan based on viewing Category Strategy through the lens of the Singapore market reality
• Involve in launch management, building launch plans, customer sell-in and legal and regulatory issues
• Manage the assigned brand’s new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning

QUALIFICATIONS :

• Bachelor’s Degree in Marketing or equivalent
• Minimum 3 –5 years’ work experience in brand/product management/marketing, preferably in the consumer goods industry
• Must have experience in handling Singapore market.
• Proven experience in developing and implementing effective and integrated brand plans in Singapore market
• You are always obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers’ current needs and curious about future needs.
• You are excellent in communication channel management with an integrated program of brand communication in the most cost-effective way
• You are equipped with media savvy, particularly in digital marketing and know-how
• You are experienced in proven project and budget management
• You are knowledgeable in end-to-end marketing management, have the ability to understand the big picture and are also comfortable with details and managing the operations

Team Structure:

• Reporting to: Business Country Lead

Key Stakeholders:

Internal

• Global Brand custodians
• Local and Global Cross-functional teams - Supply Chain, Finance, Customer Development
• Local marketing expert team (Market Research, Digital, etc)

External

• Customers, Creative and Media agencies

LEADERSHIP: The Ice Cream Way

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

ADDITIONAL INFORMATION

As publicly announced, it is envisaged that Unilever will internally separate its Ice Cream business by July 2025, at which point this role will transfer to the new Ice Cream company. It is expected that the Ice Cream business will then separate from Unilever by the end of 2025. Any impact on terms and conditions of employment will be communicated in due course. This proposal is subject to consultation where legally required.

Unilever embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

For the recruitment of this position, we would like to emphasize that local conditions apply to the position

• NL specific: for this vacancy in principle we will first consider candidates based in the Netherlands). If you are based outside of the Netherlands and you are interested to apply, please feel free to do so but we can only take your application on if a decision is made to also recruit outside of the Netherlands.

Please be aware if you are applying for this role from outside the Netherlands, if successful, your internal application will be treated as a self-initiated Change Location Outside of Country (CLOC) transfer.

You will be eligible for relocation support in the form of flights (to NL), immigration and tax support (in the year of move) and a lump sum in cash to be paid out during the first salary payment in the Netherlands. No further relocation support will be provided in a self-initiated CLOC.

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?

To apply, you must do so online. Please do not forget to upload your CV, latest EoY and a motivation letter to Olivia-Saesarontia.Project-HR@unilever.com. If you have been informed that you are at risk of redundancy, please make sure to tick this box during your application. Please also attach your letter of redundancy to the application.

Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

By applying for this vacancy, you are confirming that you have made your Line Manager aware of your application and that you are at a point in your career with Unilever where it is appropriate for you to apply for other positions.

Disclaimer

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

We take pleasure seriously. Join the Ice Cream Team now!

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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