Location : Krishnapatnam
City : Bangalore
State : Karnātaka (IN-KA)
Country : India (IN)
Requisition Number : 40407
Business Title: Assistant Manager – Modern Trade
Grade: Assistant Manager
Department: B2C Sales
Reporting to (Business Title): Organized Trade Head
Location: Bangalore
Overall purpose of job:
Drive business results as per the pre-determined business plan for the organized trade in B2C business and find new avenues of growth.
Tasks and Responsibilities:
The tasks and responsibilities can be summarised (but not limited to) as below
Key Account Management:
- To keep a track of All India Modern trade in terms of their numbers, growth, trends etc.
- To keep an update of the Category managers, team hierarchy by account.
- Build strong business relationship with all the modern trade accounts.
- Ensure listing of products/ SKUs in Modern Trade.
- Negotiations on “terms of trade”.
- To discuss and finalize “Annual Business Plan” with Modern Trade. Plan sales targets, activity calendar, branding, sampling, special events etc.
Annual Business Plan of MRF:
- Devise Annual Business Plan for Modern Trade.
- Plan Sales Targets (Volume/Value) by account.
- Devise Distribution and coverage plan by account.
- Plan strategies for category dominance.
- Plan annual calendar for in-store activities such as sampling, branding, etc.
- Manpower planning for Key account management and merchandising.
- Performance evaluation of key account relationships.
Product availability, visibility and activations:
- Ensure product availability in coordination with the sales team across all active stores.
- To ensure implementation of the trade and consumer schemes, sampling activities, branding activities etc.
- Coordination with the Marketing and the Trade Marketing teams.
- Ensure in-store visibility and merchandising.
- Coordination with the respective Business Verticals and Marketing team for various aspects related to Modern Trade.
Market Information:
- Tracking of competitor’s activities and devise suitable tactical and strategic plans.
- Analysis of secondary sales data, distribution data and provide feedback and support options to sales team.
- To collect, collate, analyse and present category data, market share, growth trends etc of each category by account and market.
Education, qualifications, special training, experience and skills
- MBA preferred.
- Work Experience: Minimum 7 years plus in FMCG Marketing (preferably oil Industry.
- Command over software packages including Windows, and Microsoft Office in particular in MS Excel. Good presentation skill is added preference.
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