General Mills

General Mills is looking for an Associate Brand Manager dedicated to building and executing both short and long-term brand strategy for one of our iconic General Mills brands! This is a great role to serve as a general manager for your brand, in order to maintain the P&L and deliver financial stability, growth, profitability, and market share, all while creating excitement in the market.

KEY ACCOUNTABILITIES

• Lead strategy execution of brand portfolio management and 12Q plans including innovation, Holistic Margin Management, brand renovation, Strategic Revenue Management, and packaging design to hit financial and volume targets in collaboration with cross-functional team
• Support building brand strategies that drive sustainable growth (market share) and deliver financial forecast (RNS & Profit)
• Lead and collaborate across an ecosystem of cross-functional partners to execute plans
• Lead a total budget to ensure the team is on track to their targets
• Partner with US counterparts to inform long-term brand strategy and to execute shared projects

MINIMUM QUALIFICATIONS

• Bachelor’s degree and 1+ year of work/internship experience
• Background in: CPG Brand Marketing, Finance, Sales, Consulting, Project Management or other leadership development program experience (industry agnostic)
• Large, matrixed organization experience
• Skills – Project Management, leadership, teamwork, collaboration

PREFERRED QUALIFICATIONS

• Strong analytic ability to translate data into meaningful insights and action
• Ability to strategically choose levers to balance short-term commitments and long-term brand health
• Understand P&L mechanics and how to impact topline and bottom-line drivers
• Ability to identify and evaluate brand building ideas across 4Ps and make connections across other brands in
• portfolio
• Ability to determine how to use 4Ps to achieve brand strategy and goals
• Demonstrate comfort and capability with brands in all stages of growth
• Understand how Sales organization operates and role of SRM levers
• Ability to influence and inspire direct and cross-functional team

Considerations

• International relocation or international remote working arrangements (outside of the US) will not be considered.
• Applicants for this position must be currently authorized to work in Canada on a full-time basis. General Mills will not sponsor applicants for this position for work visas.
• Our people are at the heart of what makes General Mills great – it’s why people join and stay. When we connect, co-create, collaborate, and celebrate together, it strengthens our relationships and increases trust. To Win Together, we need to be together, physically and virtually. To do that effectively, we need to think about connecting with intentionality – the moments both big and small, in-person, virtual, and hybrid.
• Given that collaboration is critical to the success of our team members, our teams, and our business, the expectation for this role will be to work in the office on Tuesdays, Wednesdays, and Thursdays each week. Our policy allows flexibility for the reality of business and personal schedules. Monday and Friday are flexible regarding your work location.