Hasbro

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!

We are looking for an experienced Principal Data Analyst with a passion for video games and strong analytics skills to help grow Wizards’ video game analytics capabilities and deliver insights for Wizards’ publishing organization. You have a demonstrable record of delivering analytics and insights for PC & Console games publishers and/or studios. You are thrilled building from the ground up and create from scratch. You are passionate about gaming, love solving problems in new ways, and bring a growth mindset to everything you do!

This is a hybrid role at our Renton office in WA (3 days / wk from Tue - Thu).

What You’ll Do:

Define & Implement the Video Game Data Analytics Vision & Strategy

• Develop a long-term vision for video game analytics across internal game development studios and development partners, ensuring alignment with business goals.
• Collaborate with publishing and development teams to understand business needs, define key performance indicator; implementing tracking and reporting to business partners.
• Partner to establish AI driven analytics tools, including reporting content, automated testing, and predictive analytics to optimize game production.

Lead Data Analysis for Video Gaming Ecosystem

• In collaboration with internal data teams, build scalable data solutions and data pipelines to generate raw datasets, then transform them into clean, consumable aggregates.
• Work with Data Engineers on data requirements and perform data quality checks for newly ingested data sources.
• Design, draft, and deliver reporting and analysis based on specific business requirements, using data from game telemetry, partner databases, web analytics tools and research surveys.

Cultivate Cross-Studio Collaboration & Technology Sharing

• Define & drive critical metric standardization across internal and external video game development and publishing partners.
• Establish relationships with our internal partners to provide insights to their products while understanding their needs, ensuring the right questions are being asked.
• Collaborate with partner teams across the organization to get the right people working together to tackle large problems.
• Evaluate sophisticated business and technical requirements in partnership with Central Technology teams, and communicate inherent risks and solutions to technical and non-technical business owners.
• Work within the Brand Analytics team to uphold standards of data quality, report accuracy, visualization effectiveness, and polished reporting.

What You'll Bring:

Experience:

• 8-10 years work experience as a Business Analyst or Data Scientist with master’s degree or equivalent experience or higher in analytics or similar quantitative field
• 3-5 years working in Game Analytics for a video game publisher or studio (REQUIRED)

Data Analytics & Visualization:

• Deep understanding of analytics needs of a video game publisher and the data telemetry/instrumentation needed to deliver the insights.
• Consistent record of combining multiple sources of data across various methods to diagnose business challenges, provide comprehensive insights, and analytics to drive data-informed decisions.
• Strong data proficiency, including experience with large datasets, telemetry logging, and data pipeline development.
• Proficiency in SQL and data visualization tools such as Tableau or Power BI.

Deep Analysis & Statistical Understanding: Deep understanding in causal impact and measuring business decisions. Proficiency in statistical analysis (e.g., hypothesis testing, experimentation, regressions). Experience working with Python or R to run statistical or regression analysis is a bonus.

Data Storytelling : Excellent verbal and written communication skills and proficiency in translating sophisticated analysis into easily consumed insights through written and verbal presentations.

Project Management: Proactively find opportunities to deliver business impact, operate independently and lead personal time effectively, ability to prioritize projects and advise business partners of trade-offs when prioritization choices must be made.

We are an Equal Opportunity / Affirmative Action Employer

Wizards of the Coast is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.

The base salary range for this position is $121,700.00 to $182,500.00. The hiring range will vary based on factors such as experience, skills, and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Our Comprehensive Benefits Package Includes:

• Health & Wellness: Medical, Dental, and Vision Insurance
• Time Off to Recharge: Paid Vacation & Holidays
• Financial Well-being: Generous 401(k) Match
• Life & Family Support: Paid Parental Leave
• Giving Back: Volunteer & Employee Giving Programs
• Level Up Your Skills: Tuition Reimbursement
• Exclusive Perks: Product Discounts & More!

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