Crunchyroll

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

We're looking for an insightful and culturally curious Consumer Insights Manager to lead the development and execution of Crunchyroll's global primary research initiatives. In this role, you will shape how we understand anime fans around the world—from their viewing habits and cultural influences to their values, needs, and behaviors. Reporting to the Senior Director, Head of Research & Insights, you'll manage large-scale surveys, vendor relationships, and deliver strategic insights that inform decisions across marketing, content, product, and partnerships.

• You will lead the design and execution of global consumer research studies, including annual user surveys, cultural trend reports, and audience segmentation.
• You will translate primary research into strategic insights that support go-to-market strategy, fan engagement, and long-term planning.
• You will manage end-to-end vendor partnerships, ensuring quality and efficiency from design to delivery.
• You will partner closely with stakeholders in marketing, PR, content strategy, and product to embed consumer understanding in business planning.
• You will synthesize insights from internal first-party data, external surveys, and cultural intelligence to inform strategic narratives.
• You will champion the voice of the anime fan within the organization, identifying emerging behaviors and unmet needs.
• You will evolve and scale internal insight tools and dashboards to democratize access to data across teams.

We are considering applicants based in Los Angeles, with hybrid work arrangements.

About You

We get excited about candidates, like you, because...

• You have 8+ years of experience in primary market research, ideally with a focus on entertainment, media, or cultural insights.
• You have a strong background in survey design, analysis, and vendor management across global and local markets.
• You are experienced in crafting insights that influence content marketing, brand strategy, or product development.
• You are adept at storytelling with data—transforming complex findings into compelling, actionable narratives.
• You bring a passion for anime, cultural analysis, or fandoms and an interest in exploring global youth behaviors.
• You're collaborative, intellectually curious, and thrive in a dynamic, cross-functional team environment.

About the Team

Crunchyroll's Research & Insights team helps drive the growth of our streaming service and brand globally by delivering impactful insights across the anime consumer, content, brand, and market intelligence.

As a member of CDI (Center for Data & Insights), you are joining a growing, diverse, and dynamic team of researchers, business analysts, data engineers and scientists that answer some of our most consequential and sophisticated business questions. This involves collaborating with internal and external partners and leading the delivery of objective and engaging insights to improve our business's understanding and ability to act.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.

Pay Transparency - Los Angeles, CA

$121,950—$152,438 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.
• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
• Kaizen. We have a growth mindset committed to constant forward progress.
• Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.