PepsiCo

Overview

Maintain and grow assigned key account(s) business through a standard key account management to ensure sales target achievement

Responsibilities

Work together with GKAM to implement Key Account strategy, wiring, planning, selling, and execution to drive account profitable & sustainable growth;

• Comprehensively understand the market and customer dynamics in assigned key account to provide excellent services to customers and build up strong working relationship with customers;
• Work with Field Sales to deliver revenue and volume targets for the key account channel by focusing on sales drivers (distribution, visibility, pricing, merchandising/ promotions);
• Develop/use tracking and reporting tools to monitor the sales performance
• Support superior to negotiate the key account annual contract; - Monitor and manage annual trade expenditure to help superior control the ROI;

Analyze and define the account growth opportunities, make proper suggestions to superior for decision making

• Analyze and review business data to provide further improvement action plans
• Identify potential opportunities, communicate those and recommend possible solutions to superior
• Work out customized promotions in assigned account aligned with Marketing & Trade Marketing strategy;
• Work out analytical report for quarterly and review annually new items investment;

Coordinate the field sales team/Trade Marketing/Supply chain to ensure the best in-store performance

• Ensure that all the brands and assortments are properly listed, implemented and merchandising;
• Monitor and check store’s performance to ensure store implementation as company policy;
• Pro-actively coordinate related departments for market information and support;
• Share monthly OFR tracking report with operation team;
• Communicate OOS tracking report with relevant parties;
• Champion and embed GCS understanding, control, ownership and execution within GCR to achieve an effective audit rating

Qualifications

• Bachelor degree or above; CET 6 or above
• Great at Word, Excel, Power Point
• At least 6 years experience in FMCG sales, with at least 2 years of key account management or trade marketing in FMCG
• Familiar with MT key players in the market
• Strong selling and negotiation skill

– Good communication skills

– Resilient and can work under pressure