The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. The growth engineering team owns the mission to drive the growth of TikTok Shop customers and revenues. You will work with a cross-functional team of engineers, data scientists, growth marketers, and product managers to design, implement, and optimize growth initiatives through a combination of product-led and data-driven growth strategies. We are looking for passionate and talented people to join us as we drive the future of e-commerce here at TikTok. - Design, build, and maintain scalable, high-performance systems and features that enhance organic traffic acquisition through SEO best practices - Collaborate with product managers, data scientists, and SEO specialists to implement strategies that improve crawlability, indexing, and search ranking for TikTok Shop web pages - Develop and optimize content generation, site architecture, and metadata structures to align with search engine algorithms and user search intent - Monitor and analyze site performance and SEO KPIs, identifying opportunities for technical improvements or automation - Build internal tools, services, and infrastructure to support ongoing SEO testing, data analysis, and deployment processes - Stay current on the latest SEO trends, search engine algorithm updates, and emerging technologies relevant to user acquisition - Ensure code quality and system reliability through rigorous testing, code reviews, and continuous integration/deployment practices
Minimum Qualifications - BS/MS degree in Computer Science or equivalent majors/experience - 5+ years of experience in backend software development, building scalable and reliable systems with 1+ years of technical leadership experience - Proficiency in backend programming languages such as Java, Python, Go, or Node.js - Experience with API design and development (REST, GraphQL) and microservices architecture - Understanding of technical SEO elements such as crawlability, URL structures, sitemaps, canonical tags, and HTTP headers - Familiarity with server-side rendering and content delivery strategies to optimize search engine indexing - Strong analytical and debugging skills, with the ability to monitor, log, and optimize system performance to support SEO initiatives Preferred Qualifications - 5+ years of user growth experience - Work experience with E-Commerce products, Monetization/Ads products, User Growth products (paid acquisition, incentives, lifecycle management, SEO/SEM, affiliate marketing, etc.), and data-driven growth strategies, preferably with track records in developing one or multiple relevant initiatives from 0 to 1 to 10 - Great to have hybrid cross-platform development experience - Excellent collaboration and communication skills; ability to work effectively with designers, product managers, data scientists, and frontend engineers in a cross-functional team - Experience with databases (SQL and NoSQL), caching systems (e.g., Redis, CDN), and cloud platforms (e.g., AWS, GCP)
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