Aditya Birla Group

Goals

Key Result Areas

Supporting Actions

Painter & Contractor Partnering

Painter & Contractor Partnering - Profiling & Field Verification

• Manage the Field Verification Process of the contractors from start to end.
• Have a calendar in place to detail out target vs ach of all week / month / annual milestones.
• Profile contractors in FY23-24. Contractor data tracker to be handy at all times for capturing the market intelligence gathered by team.

Painter & Contractor Partnering - Engagement & Developing Relationship

• Regular interaction and engagement to be planned with the opinion leaders in the contractor fraternity.

This should be done with a motive of developing strong relationships, driving business, getting market intelligence & making them spokesperson for brand ABG.

• Have a detailed plan / approach in place to be regularly discussed with ZSM.

Launch Preparedness

Launch Preparedness - Product Sampling

• Active involvement in the sampling activity. Have a structure in place to conduct sampling, capture the activity and share timely feedback with the concerned team.

Launch Preparedness -Loyalty App Launch

• Responsible for a successful launch of Loyalty App for the contractors. Coordinate with central team to come up with a strong plan for contractor enrolment in the app.
• Plan & execute activations for the launch of app in small and big markets.

Academy Space

Academy Space - Inception & Operations

• Shortlist & finalize location for the academy by completing all the commercial requirements. '- Coordinate with central team for the complete designing of the academy.
• Design a strong holistic plan for launch of academy.
• Identify the training needs of the internal and external stakeholders to come up with a training calendars, database of trainees, training modules & space utilization plans.

Academy Space - Product Trials

• Extend strong support for product trials by proving the necessary and timely inputs. This should be supported with content creation for the new products.

Team Management

Team Management - Recruitment, Onboarding & Development

• Ensure timely recruitment and onboarding of all sanctioned positions.
• Conduct regular field visits to manage the non city markets with an intent of driving the team with the group objective.
• Have weekly & monthly discussions/ reviews with team. Share necessary insights with ZSMs and central team. Have a calendar in place to detail out the projects and timelines to your team.

Cross functional integration

Cross functional integration - QC Audits

• Ensure on-time QC Audit at 100% sites in strong coordination with PS Team. This should be done with the prime motive of maintaining Unit NPS at decided %

Cross functional integration - Integration

• Strong coordination required with field and central teams required at all times. Have joint market visits at least once a month to develop strong insights for driving painter/contractor fraternity and utilization of academy.