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Job Description:
Job description
Manage the marketing materials, programs, and initiatives through internal and external parties to best position Sun Life’s MPF and ORSO schemes and Sun Life’s group insurance products in the market. The scope of work covers the areas of production and maintenance of marketing materials, market intelligence, product development, budget and resources, and team administrative tasks.
Responsibilities
Marketing Materials and Product Literatures
- Produce and maintain quality bilingual marketing materials on Sun Life Rainbow MPF and ORSO Schemes and Group Insurance from development to printing, ensure these materials are complying with corporate branding guidelines and relevant regulatory requirements.
- Manage marketing materials’ submission to internal legal and compliance and regulators
- Work with internal and external parties on updating MPF, ORSO and Group Insurance marketing materials on the corporate website.
- Reply enquiries from regulators and members relating to MPF and ORSO schemes.
Marketing Projects and Events
- Assist in marketing & sales projects and initiatives including new product launches, advertising campaigns, promotional activities and client events
- Work closely with your manager and external agencies to deliver marketing collaterals and advertisements to enhance brand awareness to the public
Market Intelligence
- Collect and compile competitor information to prepare comparison and analytical report on a timely basis
- Maintain Market Intelligence Database to support competitive studies and research.
Internal and Client Communications
- Provide support to internal and external client communications
Client Retention
- Responsible for member loyalty programs and client retentions
Preferred skills
- Excellent language and writing skills in both English and Traditional Chinese. Good language and writing skills in Simplified Chinese is a definite advantage.
- Excellent communication and interpersonal skills
- Excellent project management and coordination skills
- Able to multi-task and work under tight timelines
- Attentive to details, especially in proofreading texts and numbers
- Proficient in Microsoft Office, including Words, Excel, PowerPoint, Outlook, and Chinese word processing
- Work independently and able to multi-task in a fast-paced working environment in a timely manner
- In-depth knowledge of MPF pensions and group health & insurance markets is a definite advantage
- Sound experience in event management and distribution mechanisms
Soft Skills
- Creative
- Good presentation and communication skills
- Team player
- Good analytical / problem solving skills
- Biased for action
- Client centric
- Able to face and manage work under tight regulatory approval timelines
Qualifications
- University Degree Holder with major in Marketing, Communications, Business Administration and/or related fields
- Minimum 6 years of related working experience in marketing at insurance, pensions, and/or financial companies
- Solid knowledge on the product, event management and sales side of MPF and group insurance & health
Job Category:
Marketing
Posting End Date:
30/07/2025
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