Job Description:

COMPANY DESCRIPTION

At Diagraph, we pride ourselves on offering our customers world-class solutions to meet their challenging product identification needs. As a leading manufacturer and distributor of inkjet coders, automated labeling systems, thermal transfer inkjet coders, and laser coders, Diagraph engineers and builds products to help manufacturers get products identified with manufacturing codes – such as lot codes, date codes, batch codes, barcodes – and out the door quickly and efficiently.

Diagraph culture embraces entrepreneurial drive and thinking where you can provide significant impact. If you are results driven, innovative, and customer oriented, Diagraph is the company for you!

TOTAL REWARDS PACKAGE

Diagraph is a division of ITW a Fortune 200 global multi-industrial manufacturing leader. We have the perks! Our total rewards package is broad and offers comprehensive support from health and wellness, to retirement and financial stability. For more details see https://www.itw.com/careers/benefits-compensation/

POSITION SUMMARY:

The Strategic Marketing Manager role is responsible for providing Customer Back Innovation (CBI) direction driven by customer and market pain points, opportunities and trends. The SMM collaborates with Sales, Engineering, Quality, Customer Service, Channel Partners and Direct Customers to understand any unmet market needs. The SMM further understands the overall impact and timing requirements to address innovation gaps and uses this information to determine the most attractive CBI opportunities. The SMM can translate high quality market insights into compelling value propositions.

RESPONSIBILITIES

Innovation Process

• Captures and translates customer needs and market trends into incremental innovation opportunities that are differentiated.
• Identify serial innovation opportunities that successfully address market needs and generate differentiated, sustainable and profitable growth and align with divisional strategic intent.
• Drives innovation pipeline with division innovation leadership pulling from screened opportunity list.
• Oversee the innovation stage gate process working with innovation and product management teams.
• Takes ownership and drives growth through successful product innovation launch and sales support.

Strategy Development and Execution

• Obtains and leverages market insights to develop and effectively execute thorough vertical marketing strategies aligned with the division strategies and that position the division for growth
• Leads the development of product line strategies aligned with market segment strategies and clearly identify, validate and articulate value propositions to each market sub-segment
• Develop business cases for new target markets, product innovations, services or customers
• Develops go-to-market strategy with division commercial leadership.
• Drives the deploy stage of product launch to market including awareness,
• Develops and executes strategy around product portfolio.

Market Segment Leader

• Provides strategic leadership with the ability to size markets and determine attractiveness of adjacent markets.
• Is the Division expert of market trends, competition and customer needs globally.
• Effectively drives and executes segmentation and market research (primary and secondary) as needed to identify growth opportunities and articulates how the division can capitalize on them.
• Provides strategic insights, analysis and directional input into the division’s Long-Range & Annual Plans.
• Reports on market segment results, including revenue, growth rates, share gain, and profitability metrics and can explain key drivers of change.
• Drives results through management of product management team.

Team Leadership and Development

• Leads and develops strategic marketing talent to maximize individual, team and organizational effectiveness. Fosters a culture of engagement, cascading vision, and creating goal alignment
• Coaches through feedback, development planning and performance management
• Influences effectively not only functionally but across functions to help drive change
• Builds a strong pipeline of talent to ensure a diverse high performing marketing organization.

POSITION QUALIFICATION REQUIREMENTS

Education: Bachelor’s degree required in business, marketing, or comparable discipline; MBA with a technical degree is a plus.

Experience/Skills:

• 5-7+ years of progressive business experience including 4+ years of strategic marketing, pricing and product management experience.
• Excellent strategic thinker with industrial B2B strategic marketing experience is required
• Well-versed in deploying and leveraging various marketing research methods and proven ability to translate end user requirements into successful new solutions required
• Highly effective cross-functional influencer, communicator and collaborator
• Strong ability to navigate complexity, to bring focus and simplify strategically
• Solid analytical skills, pricing strategy experience and financial acumen
• Global cross-cultural experience a plus
• 3+ years of experience motivating, coaching and developing a team.
• Up to 35% travel (domestic and international)