About Us

Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $15 billion global provider of IT solutions and services.

Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next. But the heartbeat of SHI is our employees – all 6,000 of them. If you join our team, you’ll enjoy:

• Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.
• Continuous professional growth and leadership opportunities.
• Health, wellness, and financial benefits to offer peace of mind to you and your family.
• World-class facilities and the technology you need to thrive – in our offices or yours.

Job Summary

SHI, one of the world’s leading technology solution providers and America’s largest MWBE, is pleased to present an exciting opportunity for an experienced marketing professional to lead efforts to drive awareness and customer experience for one of its largest recent investments, the new AI & Cyber Labs in New Jersey.

Initially a senior individual contributor role (with the potential to build a team if successful), the Marketing Manager for SHI’s AI & Cyber Labs will be a ‘full spectrum’ marketer responsible for building promotional campaigns to drive awareness, working with in-house AI experts and data scientists to build content to help demonstrate key AI use cases, defining and managing the on-site customer experience for guests visiting the AI & Cyber Labs and driving awareness and sales enablement internally, so that all SHI sellers know how to position the labs to customers.

As a secondary responsibility, you will also be responsible for marketing SHI’s smaller, but no less significant, end user AI facility, the Next-Gen Device Lab.

To support you in these efforts, you will have access to SHI’s full team of 160+ marketing professionals, including Creative Services, Product Marketing, Campaigns Management, Partner Marketing and Analyst Relations.

The Marketing Manager develops and implements comprehensive marketing strategies to enhance brand visibility and generate demand, leading a high-performance marketing team. This role oversees the creation and execution of marketing campaigns, collaborates with sales and product teams, and analyzes market trends to identify growth opportunities. The Marketing Manager manages the marketing budget, maintains industry relationships, and uses data-driven insights to optimize strategies, ensuring alignment with business objectives and competitiveness in the market.

This role will be based at SHI’s offices in Somerset and Piscataway, New Jersey, working on a hybrid in-office schedule (Tues, Weds, Thurs – plus additional days as customer visits demand) and will report directly to the Vice President of Marketing.

Role Description

• Ensure the AI & Cyber Labs is well represented across all SHI marketing activities and channels, including website, social media, newsletters, media outlets (podcasts and videos)
• Create and deliver clear and compelling messaging around why customers should choose the SHI AI & Cyber Labs to imagine, experiment and adopt AI at scale.
• Define and execute programs to deliver this message effectively to internal and external audience
• Manage the production of all assets required to help target audiences understand the full capabilities of the SHI AI & Cyber Labs, including:
• Explainer and demo videos
• Web pages (solutions pages and campaign landing pages)
• One pagers and brochures (electronic and/or physical)
• Campaign assets (e.g. emails, direct mail pieces)
• Social posts
• Work with AI Labs staff and data scientists at SHI to ensure marketing assets are in place to support the full range of capabilities at the AI & Cyber Labs, especially the use cases customers can explore and the process around two and six-week POCs
• Work closely with AI Labs staff to curate and deliver an exceptional on-site experience for visitors
• Consider how to extend the exceptional experience to virtual tours
• Collect feedback and provide reporting on customer visits
• Present the value positioning and capabilities of SHI’s AI & Cyber Labs at industry and conference events, with media and industry influencers, and during customer and partner meetings.
• Actively engage in SHI’s AI Center of Excellence
• Develop and implement comprehensive marketing strategies to enhance brand visibility and generate demand for products and services.
• Lead and manage the marketing team, providing mentorship and fostering a collaborative and high-performance culture.
• Oversee the creation and execution of marketing campaigns across various channels, ensuring alignment with business objectives.
• Collaborate with sales and product teams to align marketing initiatives with sales goals and product launches.
• Analyze market trends and customer insights to identify opportunities for growth and innovation.
• Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Establish and maintain relationships with key industry stakeholders, media, and partners to enhance brand positioning.
• Monitor and report on the effectiveness of marketing efforts, using data-driven insights to optimize strategies.
• Drive the development of compelling content that resonates with target audiences and supports business objectives.
• Stay abreast of industry trends and emerging marketing technologies to ensure the organization remains competitive

Behaviors and Competencies

• Strategic Thinking: Can analyze complex situations, anticipate future trends, and align and integrate strategies across departments or functions.
• Leadership: Can take ownership of complex team initiatives, collaborate with others in decision-making processes, and drive team performance.
• Business Acumen: Can develop and execute business plans to drive growth and profitability.
• Creativity: Can apply creativity to complex challenges, collaborate with others to foster creative thinking, and champion creative initiatives.
• Communication: Can effectively communicate complex ideas and information to diverse audiences, facilitate effective communication between others, and mentor others in effective communication.
• Analytical Thinking: Can use advanced analytical techniques to solve complex problems, draw insights, and communicate the solutions effectively.
• Adaptability: Can lead others through change, help teams adapt to new directions, and create a culture open to change.
• Collaboration: Can take ownership of team initiatives, foster a collaborative environment, and ensure that all team members feel valued and heard.
• Customer-Centric Mindset: Can take ownership of customer-centric initiatives, ensuring products and services align with customer needs. Collaborates with cross-functional teams to integrate customer feedback into product development.
• Results Orientation: Can set strategic goals for the organization and lead multiple teams to achieve these goals, demonstrating a strong orientation towards results.

Skill Level Requirements

• Experience in utilizing current marketing channels and techniques to reach target audiences. - Expert
• Experience in developing and executing strategies to generate interest and support the sales process. - Expert
• Ability to examine and model data to support marketing decision-making. - Expert
• Proficiency in utilizing Customer Relationship Management software for data-driven marketing. - Expert
• Ability to effectively utilize applications like Teams, SharePoint, Word, Excel, and PowerPoint for marketing tasks. - Expert

Other Requirements

• Bachelors Degree in related field required
• 3+ years of experience as a Partner Marketing Specialist
• 3+ year of experience as a Partner Marketing Team Lead preferred Ability to travel 20%
• 1+ years of management experience preferred

The base salary range for this position is $104,500 - $123,500. The estimated on-target earnings, or OTE, which includes a base salary and bonus, are $110,000 - $130,000. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.

Equal Employment Opportunity – M/F/Disability/Protected Veteran Status