Analyst, Consumer Panel Services

NielsenIQ

Company DescriptionJob Description

NielsenIQ Consumer Panel Service (CPS) is a solution designed to track domestic consumption behaviors and addressing target buyers in order to explain market movements. Our team partners with clients to fuse data, science, and the talents of our associates to provide measurement and strategic improvements for businesses and industries

Main responsibilities include

  • CPS analysis consultant:
    • Will analyze and interpret consumer data and sales data + One NielsenIQ portfolio data.
    • Will play the consultant/coach role for local Client Service team and business partners to turn to for doing CPS analysis.
    • Will deliver final reports and presentations (category overview as well as issue-based) building a story and final recommendations.
  • New and existing client service:
    • Will be the main service person for newly won strategic client and current set of subscribers. Manage the day-to-day relationship with a specific portfolio of Consumer Panel Service Clients and/or categories, in an analytics and insights capacity, ensuring client needs are met in a timely fashion and beyond expectation.
    • To act as a Consumer Panel Service Subject Matter Expert within the local market and join Sales team to pitch new clients. You will be mostly responsible for showcasing the NIQ CPS capability in real business situations.
  • Escalation point for CPS product related questions:
    • Data challenge: Internally, provide communication with different functions to solve escalated CPS data challenges in reasonable cycle time. Externally, together with account Commercial lead / Consultant to explain the data challenge to clients.
    • Panel Enhancement: Support manager on the process of CPS panel enhancement.

Qualifications

  • Cantonese fluency is a must
  • Bachelor’s Degree from reputable Universities, preferably in business, statistics
  • Fresh Grads are welcome to apply or up to 2 years of working experience in the marketing research industry
  • Strong business and financial acumen (including business environment and client) with excellent analytical skills
  • Understanding of growth and brand strategy
  • Strong communication skills & presentation skills, able to interpret numbers or data by storytelling techniques
  • Ability to work independently and comfortable working in a digitally enabled environment
  • Strong Organizational & interpersonal skills
  • Knowledge of the Consumer-Packaged Goods (CPG) industry and retail data experience is a plus

Additional Information

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

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Confirmed 14 hours ago. Posted a day ago.

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