Peet's Coffee

Reporting to the Sr Manager of CPG Marketing, the Marketing Specialist will play an integral role on the consumer marketing team to elevate the brand experience across all channels and drive revenue growth. The Marketing Specialist’s primary responsibilities are to manage the digital asset catalogue, support new item launches or omni-channel initiatives, assist with PR activations, and manage Retail merchandise.

Responsibilities include the day-to-day execution of innovation, marketing programs, managing packaging projects and in-store activations.

Key partners for the Marketing Specialst will be Marketing channel leads, Innovation, Comms / PR, Master data and the Creative Services teams.

MAIN RESPONSIBILITIES:

• Support the Sr. Marketing Managers’ brand marketing initiatives to support business growth objectives for the Peet’s portfolio of brands.
• Manage digital asset catalogue, ensuring accuracy and execution across syndication sites for new items and packaging updates.
• Assist with PR activations, including in-store events and partnership executions.
• Lead merchandising program at Peet’s Coffee Cafes, leading creative brief and approval process, vendor management and inventory management.
• Manage Peet’s Coffee packaging projects, collaborating with Creative Services and Supply.
• Assist with managing Peet’s omni-channel gift card programs, including vendor management, artwork development and performance tracking.
• Oversee Peet’s donation program, including approval of requests and fulfillment.

QUALIFICATIONS:

• 1+ years of Marketing experience and BA/BS degree in business, marketing or related field
• Strong verbal and written communication skills
• Entrepreneurial, can-do mindset and strong drive for results
• Strong analytical and critical thinking skills – experience pulling and analyzing data.
• Highly organized, detail oriented, able to take on multiple projects, work against timelines.

Peet’s Home Office is a Hybrid worksite, which requires any Home Office employees to work onsite a minimum of 3 days/ week (Emeryville, California).

At Peet’s we hire the best people and are committed to supporting our employees and rewarding them for their work. The target annual hourly wage for this position is $30/hr. - $39/hr. The actual hourly wage offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job.