Responsibilities
H-E-B is one of the largest, independently owned food retailers in the nation, operating over 400 stores throughout Texas and Mexico, with annual sales generating over $31 billion. Described by industry experts as a daring innovator and smart competitor, H-E-B has led the way with creative new concepts and outstanding service. Our Digital Marketing team includes Partners who use their creativity and passion for excellent communication to drive loyalty and sales by promoting products and services our customers want and need.
As a Digital Marketing Content Manager I, you'll work on the content team concepting, storytelling and creating content around campaigns for H-E-B’s digital channels, including social and digital media and support ideating traditional marketing that support strategic H-E-B priorities. You'll also be tapped to surface trending insights that H-E-B can quickly act on to connect with our consumers.
Once you're eligible, you'll become an Owner in the company, so we're looking for commitment, hard work, and focus on quality and Customer service. 'Partner-owned' means our most important resources--People--drive the innovation, growth, and success that makes H-E-B The Greatest Omnichannel Retailing Company.
Do you have a:
HEART FOR PEOPLE... team player with a great attitude?
HEAD FOR BUSINESS... willing to build your knowledge of how advertising platforms apply to consumer / customer behavior?
PASSION FOR RESULTS... self-starter, cool under pressure, always paying attention to the details?
We are looking for:
- a bachelor's degree; 1+ years of experience
- someone with a passion for creation, digital marketing, and managing projects
What is the work?
Communications:
- Writes / edits content for digital marketing campaigns across H-E-B’s social and digital media
- Monitors H-E-B's digital presence; sifts for insights and trends; keeps pulse on the online sentiment of customers
- Reviews submitted content for accuracy, completeness, and correctness
- Establishes / ensures consistent voice and grammatical standards for each brand and campaign (e.g., H-E-B, Primo Picks)
- Learns to work with H-E-B Partners and business units to proactively solicit details needed to create content that delivers on business goals
- Supports / maintains content management strategy and workflow
- Analyzes media metrics for content effectiveness; recommends adjustments to improve on business goals
- Develops /maintains knowledge of social / digital platforms through insights, immersion, and regular interaction to create customer-first and channel-tailored content
- Supports continuous digital innovation aimed at establishing H-E-B as a leader in digital marketing
- Monitors competitive initiatives; stays current on digital marketing innovations; identifies opportunities for H-E-B
- Adheres to stringent deadlines to ensure smooth flow of content projects through the department and allow for special projects, pre-work, and rush assignments
What is your background?
- Bachelor's degree in communications, journalism, a related field, or comparable experience
- 1+ years of experience related to digital marketing, editing, or journalism
- Experience in advertising and / or brand copywriting (preferred)
- Experience in search optimization strategies, content management systems (CMS), and HTML (preferred)
Do you have what it takes to be a fit as a Digital Mktg Content Manager at H-E-B?
- Working knowledge of all digital platforms as storytelling vehicles and advertising capabilities
- Working knowledge of online marketing techniques, email best practices, and CAN-SPAM compliance
- Working knowledge of search engine optimization (SEO) strategies, content management systems (CMS) and HTML
- Relationship-building skills
- Verbal / written business communication skills
- PC skills, including MS Office applications
- Ability to interact with customers and clearly present concepts
- Ability to work through issues with a strong sense of ownership, drive, and urgency
- Ability to evaluate and concept digital marketing solutions in the evolving landscape of digital media, including social, mobile, video, etc.
Can you...
- Function in a fast-paced, retail, office environment
- Travel by car or plane with overnight stays
- Work extended hours
02-2021
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