Adidas

Senior Manager Category Management – APP

Area: Greater China Area

Department: Product

Director Reporting Line: Director BU SPW APP

Indirect/Secondary Reporting Line: -

Location: Shanghai

GSMS Grade: M3

Number of Personnel Managed: -

Cost Center/Budget and/or Revenue Responsibility: -

Purpose & Overall Relevance for the Organization:

• DRIVE the SPW APP category business success within guidelines set by Global BUs

Key Responsibilities:

• To support Senior merchandising director in the execution of product strategy Category interface between Global BU (business opportunities, commercial input process, SMU’s, performance results, market trends/insights, category plans, etc.)
• Responsible for lifestyle running product range plan+local creations, capability to work independently
• Good communication and influence skills to work with cross functional team
• Drive market/consumer insights and strategic concepts into a product plan with long term lifecycle that considers end to end consumer journey
• Responsible for the business success of the category incl. setting forecasts, pricing corridor, size range, RID and Sell-through
• Define the category range within guidelines by Global BU, incl. inline, promo, SMU, Local Creation
• Perform Category analysis including sell-thru, forecasting, range adoption incl. brand collection, pricing corridor compliance, monthly flow, ARP, etc.
• Define extended range for sample ordering and order samples sets for GCA, including inline pre-sale & SMS, plus ISC, etc.
• Leverage GTMT analysis to set price bands (standard margin based on average price)
• Monitor systems and file management: Master Range File, HUB, DMT & RMA
• Actively participate in departmental level trainings and development initiatives and activities
• Able to work under pressure
• To be the role model in SPW team

KPI’s:

• Category NS, Net Margin and Contribution
• Sell-in / Sell-out
• Forecast & data accuracy
• Market share
• Achievement of key SBP initiatives

Key Relationships:

• GCA Buying
• GCA Brand Marketing
• GCA Demand Planning/Finance
• GCA Product Planning & Ops
• CCS (Creation Center Shanghai)
• Global BUs

Knowledge, Skills and Abilities:

• Ability to implement strategy
• Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
• Distinct track record of success and high-level Category Management knowledge
• Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
• Strong industry knowledge, across divisions—footwear, apparel and accessories.
• Expert understanding of Asian markets’ consumers, accounts, economic environment and commercial needs
• Results Oriented Mindset
• Strong team player with high level of integrity & attention to detail
• Strong data analysis skills and ability to translate and articulate data results into clear business actions.

Requisite Education and Experience / Minimum Qualifications:

• 8-10 years of experience in Category Management/product required. Regional experience preferred.
• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
• Sporting goods industry experience required, preferably Outdoor category
• Fluent in English
• Has lived and worked in different cultures or has substantial experience working in regional teams
• High Business Acumen
• Strong Computer Skills including Outlook, Word, Excel (Pivot), Powerpoint, etc
• Passion for sports and belief that through sports we have the power to change lives
• Willingness to travel up to 15-20% of time