The Arena Group

Title: Head of Incubation

Employment Type: Full-time

Location: Remote

First Look- Head of Incubation:

The Arena Group is hiring a Head of Incubation to lead the launch and scale of new digital media brands. This high-impact role is perfect for a strategic builder with a track record of driving new content sites from nothing to 4M+ monthly pageviews.

You’ll oversee multiple site incubations across verticals like news, lifestyle, sports, and finance—developing growth strategies, operational playbooks, and transition plans for long-term brand teams. Success in this role requires deep expertise in SEO, Google Discover, and digital content ecosystems. If you’re driven to build and grow high-performing media properties, we’d love to connect.

The Arena Group’s expected annualized base salary range for this position is currently $175,000 - $250,000. Actual salaries will vary based on multiple factors including, but not limited to location, education, experience and other factors permitted by law. The listed salary range is but one component of The Arena Group’s total compensation and benefits available to its employees.

Please note: due to the volume of applications we receive, only applicants selected for consideration will be contacted.

What You’ll Do:

• Identify and validate high-potential domain opportunities, optimizing for rapid audience growth across diverse verticals.
• Launch and incubate multiple digital media sites in parallel, each with aggressive growth targets and a path to 4M+ monthly pageviews.
• Develop and execute scalable, SEO- and Discover-friendly strategies to drive traffic and long-term engagement.
• Define clear stages of site development and establish frameworks to assess when to invest, scale, pivot, or sunset properties.
• Lead the transition process for mature sites, including seamless knowledge transfer to long-term brand teams.
• Implement standardized contributor payment structures, including per-post rates and RPM-based revenue share models.
• Create and optimize editorial plans to boost visibility through Google Discover, Google News, Search, and syndication channels.
• Recruit, mentor, and manage Entrepreneurial Publishers, empowering them to execute day-to-day editorial and growth operations.
• Collaborate closely with the General Manager to set performance KPIs and oversee execution across the full incubation portfolio.

What You’ll Bring:

• A highly entrepreneurial mindset with a passion for testing, learning, and building from the ground up.
• Strong editorial instincts backed by operational rigor and executional discipline.
• Proven ability to collaborate cross-functionally—comfortable working across data, design, editorial, and executive teams.
• Hands-on experience with CMS platforms, analytics dashboards, and programmatic revenue tools.

Snapshot of Benefits:

• Medical, Dental and, Vision Coverage
• Retirement Savings Plan (401K), with company match
• Flexible Spending Account (FSA) & Health Savings Account (HSA)
• Commuter Benefits
• Reimbursement for business cell phone use per company policy
• Unlimited Paid Time Off
• Paid Parental Leave
• 12 Paid Holidays

About Us:

The Arena Group (NYSE American: AREN) is an innovative technology platform and media company with a proven cutting-edge playbook that transforms media brands. Our unified technology platform empowers creators and publishers with tools to publish and monetize their content, while also leveraging quality journalism of anchor brands like TheStreet, Parade, Men’s Journal and Athlon Sports to build their businesses. The company aggregates content across a diverse portfolio of brands, reaching over 100 million users monthly. Visit us at thearenagroup.net and discover how we are revolutionizing the world of digital media.

The Arena Group is an equal opportunity employer committed to fostering an inclusive environment. We do not discriminate against any employee or applicant for employment on the basis of age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, status as a protected veteran, or any other protected status in accordance with applicable law. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.