University of Minnesota

About the Job

POSITION OVERVIEW

Are you energized by the challenge of building strong brands, driving revenue growth, and engaging diverse audiences through compelling marketing? The University of Minnesota Alumni Association is seeking a strategic and creative leader to drive our marketing efforts, creating campaigns that connect alumni to meaningful programs—from membership and giving to the MN Alumni Market and beyond. In this dynamic role, you’ll lead integrated marketing strategies across digital, print, and in-person channels—ensuring consistent, impactful messaging that fuels alumni relationships and advances our mission.

The University of Minnesota Alumni Association fosters a lifelong spirit of belonging and pride by connecting alumni, students, and friends to the University of Minnesota and each other. The association advocates for the University and its alumni with a credible, independent, and collaborative voice.

The Sr. Marketing Manager will lead a cross-functional marketing strategy that drives results, elevates the UMAA brand, and ensures a cohesive experience across all touchpoints. Reporting to the Vice President of Marketing & Business Development, this results-oriented leader will develop and execute campaigns that integrate across channels—social, email, web, and events—while aligning with core revenue goals. With a strong eye toward innovation and data-informed decision-making, this role plays a critical part in amplifying revenue generation that supports the long-term growth of the association.

POSITION RESPONSIBILITIES

Marketing Strategy and Campaign Development (70%)

• Design and manage integrated marketing campaigns that support revenue goals across UMAA programs—including membership, donations, the MN Alumni Market, and more.
• Apply the UMAA brand consistently and effectively across all channels, ensuring clear, cohesive messaging in digital communications (social, email, web) and in-person experiences (events, partner activations).
• Bring sharp marketing instincts and a high standard for execution to every campaign—delivering work that’s both strategic and polished.
• Collaborate with internal and external creative partners (designers, writers, vendors) to produce high-quality marketing materials that align with brand standards and campaign goals.
• Work across teams to align marketing efforts, reduce redundancy, and present a unified experience to alumni.
• Use data and audience insights to tailor content, messaging, and calls to action—driving engagement and results.
• Track and analyze campaign performance, adjusting strategies to maximize impact and meet defined objectives.

Stay Current, Use the Right Tools and Drive Efficiency (20%)

• Monitor marketing trends and technologies to keep UMAA’s approach modern and competitive.
• Apply data and analytics to improve performance, targeting, and return on investment.
• Collaborate across teams to use marketing tools effectively—CRM, email platforms, automation, and analytics.
• Partner with operations to improve the alumni journey where it intersects with marketing—especially for joining, giving, and participating.
• Build systems and processes that improve consistency and reduce time spent on repeat work.

Manage Budgets and Resources for Impact (10%)

• Oversee marketing budgets tied to core revenue areas.
• Allocate resources strategically, balancing cost with results.
• Make smart choices that allow for high-quality execution across multiple projects.
• The Employer retains the right to change or assign other duties to this position.

Qualifications

REQUIRED QUALIFICATIONS

• Bachelor’s degree in marketing, communications, or related field.
• At least four years of marketing experience with a record of driving measurable results.
• Experience managing and monitoring budgets.Strong written and verbal communication skills.
• Experience working with diverse audiences.
• Ability to manage multiple projects and deadlines independently and collaboratively.
• Availability to occasionally staff evening or weekend events related to position responsibilities.

PREFERRED QUALIFICATIONS

• Passion for the University of Minnesota and its mission.
• At least three years of experience in membership marketing, loyalty programs, donor programs, or product sales.
• Hands-on experience using CRM systems and applying data to strategy.
• Knowledge of direct marketing and targeted segmentation strategies.
• Familiarity with retention, loyalty, and engagement best practices.
• Strong organizational skills and comfort working in a fast-paced environment.
• Experience with digital marketing platforms and tools.
• Passion for the mission of the University of Minnesota and alumni engagement.
• Strong problem-solving skills and the ability to work independently, collaboratively, and flexibly in a fast-paced environment.

About the Department

About the Department

The University of Minnesota Alumni Association fosters a lifelong spirit of belonging and pride by connecting alumni, students, and friends to the University of Minnesota and each other. The Association advocates for the University and its alumni with a credible, independent, and collaborative voice. The University of Minnesota Alumni Association currently has a flexible working environment that allows for in-person and remote work.

Pay and Benefits

The salary range for this position is $70,000 - $80,000 depending on education/qualifications/experience

Time Appointment Category: 75%-100% Appointment (If job description above does not specify appointment or expected weekly hours, assume a 100% appointment.)

Position Type: Faculty and P&A Staff

Please visit the Office of Human Resources website for more information regarding benefit eligibility.

The University offers a comprehensive benefits package that includes:

• Competitive wages, paid holidays, and generous time off
• Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
• Low-cost medical, dental, and pharmacy plans
• Healthcare and dependent care flexible spending accounts
• University HSA contributions
• Disability and employer-paid life insurance
• Employee wellbeing program
• Excellent retirement plans with employer contribution
• Public Service Loan Forgiveness (PSLF) opportunity
• Financial counseling services
• Employee Assistance Program with eight sessions of counseling at no cost
• Employee Transit Pass with free or reduced rates in the Twin Cities metro area

How To Apply

Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will have the opportunity to complete an online application for the position and attach a cover letter and resume.

Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.

This position will remain open until filled.

To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-8647.

Diversity

The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.

The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu

Employment Requirements

Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.

About the U of M

The University of Minnesota, Twin Cities (UMTC)

The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation's most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.

At the University of Minnesota, we are proud to be recognized by the Star Tribune as a Top Workplace for 2021, as well as by Forbes as Best Employers for Women and one of America’s Best Employers (2015, 2018, 2019, 2023), Best Employer for Diversity (2019, 2020), Best Employer for New Grads (2018, 2019), and Best Employer by State (2019, 2022).

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