Syracuse University

Job # 041956

Department Code 24002-1040

Department Marketing

Job Title Digital Media Producer

Location Syracuse, NY

Pay Range $60,450 - $71,000

Pay Determination

Pay rates at Syracuse University are based on a combination of factors including, but not limited to, the job responsibilities; the candidate’s education, training, work experience and key competencies; the university’s strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses.

Staff Level S4

FLSA Status Exempt

Hours

Standard University business hours.

8:30am – 5:00pm (academic year)

8:00am – 4:30pm (summer)

Hours may vary based on operational needs.

Job Type Full-time

Campus Syracuse, NY

Unionized Position Code Not Applicable

Job Description

The Digital Media Producer will be responsible for creating, managing and distributing quick-turn media assets for Syracuse University flagship digital channels, including web and social platforms. Demonstrated knowledge, experience and passion for multimedia storytelling is essential. The Digital Media Producer is a creative, passionate storyteller with a sharp attention to detail and ability to manage multiple projects simultaneously. This role must be digitally savvy and comfortable crafting stories in a variety of formats to advance marketing and business goals as part of larger marketing and University strategies.

The Digital Media Producer creates multimedia story boards and scripts, selects music consistent with creative positioning and strategies and collaborates with other channel teams, as needed. Works closely with Digital Media Content Creators to produce video and image-based stories that engage and attract key audiences. This position will require advanced knowledge of the nuances of social media and web channels to ensure the right message in the right way to the right audience. The Digital Media Producer will work closely with the Marketing Research team and Social Media Strategists to understand performance of posts and make data-based decisions, accordingly.

Education and Experience

• Bachelor’s degree or higher in digital media, media production, or related field or equivalent experience.
• 6+ years’ experience, including producing experience and digital storytelling experience.

Skills and Knowledge

• Demonstrate creativity for unique approaches to storytelling across a variety of topics, platforms and audiences.
• Deep understanding of digital media platforms and social media.
• Requires intermediate knowledge of video post-production related software including, but not limited to Adobe Premiere, After Effects, Illustrator, and Photoshop.
• Strong experience writing and producing for various platforms and audiences.
• Strong communication (both written and oral), problem-solving, organizational, time-management, and analytical skills.
• Working knowledge of asset management systems, Excel, Word, Outlook.
• Demonstrated experience with pre-production, storytelling techniques, post-production and distribution.
• Close visual acuity to perform tasks related the production of content.
• Ability to perceive the nature of sounds at normal speaking levels with or without correction.
• Frequently moves Audio/Visual equipment across campus to various sites and for events; ability to move, lift, set up and break down photography and videography equipment. Ability to lift 25-50 lbs. repeatedly at multiple assignments.
• Flexibility and ability to position oneself to shoot a variety of images. Photo/video shoots may require standing, sitting, and kneeling for 4-8 hours.

Responsibilities

• Conception and production of quick-turn video and photo content that brings the Syracuse University brand to life on digital channels and supports divisional priorities, campaign strategies and university goals.
• Partner with marketing strategy and channel teams (including content, creative and multimedia) to develop and execute digital media projects from conception to final execution that meet marketing goals.
• Assist the Digital and Strategy teams with early stages of strategy development and ideas for execution.
• Regularly assess video performance by partnering with analytics team, using data to make informed decisions to about format, approach, and promotion of content through necessary distribution channels.
• Other duties as assigned.

Physical Requirements

Not Applicable

Tools/Equipment

Not Applicable

Application Instructions

In addition to completing an online application, please attach a resume and cover letter.

About Syracuse University

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the University’s 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu.

About the Syracuse area

Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.

EEO Statement

Syracuse University is an equal-opportunity institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Respectful and Welcoming Community

Syracuse University fosters a welcoming learning environment where students, faculty, administrators, staff, curriculum, social activities, governance, and all aspects of campus life reflect a broad range of perspectives and experiences. The University community values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to engage with and appreciate the richness of backgrounds, beliefs, and experiences that shape our society. To achieve this, we strive to cultivate a community that respects and encourages open dialogue, understanding, and mutual respect.

Quick Link https://www.sujobopps.com/postings/109749

Job Posting Date 06/11/2025

Application Deadline

Full Consideration By

Job Category Staff

Message to Applicants

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