FirstCash

Description

Position at American First Finance

What makes an AFF Marketing Specialist?

The Marketing Specialist will be a key contributor that helps strengthen brand presence, enhance customer engagement, and elevate customer experiences to drive growth. Your ability to understand customer needs, develop thoughtful campaigns, and collaborate with teams across the business will be central to success in this role. You will create, execute, analyze, and optimize multi-channel marketing initiatives including personalized messaging, automated journeys, promotional offers, and AI-driven efforts based around data-driven performance.

Roles and Responsibilities:

• Develop, execute, and monitor marketing programs across a variety of channels.
• Apply logic and marketing strategies for communication campaigns
• Identify target audiences and build automation workflows, triggers, and cadence
• Build and refine customer and visitor journeys
• Craft messaging points that are custom-tailored to specific segments
• A/B testing and creative optimization
• Be the expert in marketing best practices including deliverability, hygiene, reporting, inbox

placement, as well as keeping a pulse on regulatory and ISP and phone carrier updates that

impact performance-monitor as necessary

• Monitor and measure campaign performance data, manage and maintain program updates, and

interpret analytics to identify areas for improvement

• Build and QA campaigns, content, compliance, and link structure
• Plan and bring ideas based on research and experience to meet annual goals
• Work with internal teams and external vendors to identify opportunities to improve performance
• Identify, understand, and document processes as needed
• Comfortable executing multiple projects with quick turnarounds
• Manage content creation, landing pages and other communication assets, as needed
• Understand and maintain local, state, and federal policies within the channels and business
• Ensure timely and effective execution of marketing objectives
• Identify, interpret, and capitalize on marketing trends
• Complete marketing research as requested
• Additional duties as assigned

Qualifications:

• Bachelor’s degree preferred
• 4 years of well-rounded marketing/business development experience in Email, SMS, Social

Media, Direct Mail, Affiliate Marketing, PPC, Content Strategy, Design etc.

• Experience working within major automation platform/service providers, like LiveVox, Mailchimp,

Hubspot, Marketo, Emarsys, SalesForce, Sendgrid, Klaviyo, or Iterable

• Experience developing reporting and digging into and interpreting data, translating results,

deriving insights and optimizing, is a must

• Experience with multivariate testing
• Experience with SMS and browser-based notifications a plus
• Excellent written and verbal communication skills and project management
• Strong Microsoft Office skills, especially Excel
• Detail-oriented with a keen ability to plan and organize to support multiple projects and

deadlines in a fast-paced work environment

• Additional technical skills related to SQL, CSS, HTML, etc. is a plus · Appetite to learn and stay on top of trends, changes, and new platforms · Ability to multitask and take initiative · Possess strong business ethics; be reliable and dependable · Ability to work with all levels of the organization

About FirstCash Holdings, Inc.

FirstCash Holdings, Inc. is the leading international operator of pawn stores and a premier provider of technology-driven point-of-sale payment solutions, both dedicated to serving cash- and credit-constrained consumers.

With over 3,000 pawn stores across 29 U.S. states, the District of Columbia, and Latin America—including Mexico, Guatemala, Colombia, and El Salvador—FirstCash offers a diverse selection of pre-owned jewelry, electronics, tools, appliances, sporting goods, musical instruments, and more. In addition, our stores provide small, non-recourse pawn loans secured by pledged personal property, offering accessible financial solutions to the communities we serve.

Through our wholly owned subsidiary, American First Finance (AFF), FirstCash also delivers lease-to-own and retail finance payment solutions for consumer goods and services. With a nationwide network of over 13,000 retail merchant partners, we help customers access flexible financing options tailored to their needs.

With a workforce of approximately 20,000 employees across the U.S. and Latin America, FirstCash is committed to excellence, innovation, and financial inclusion. As a recognized industry leader, the company is a proud component of both the S&P MidCap 400 Index® and the Russell 2000 Index®, reflecting our strength and stability in the market.

Join FirstCash and be part of a company that values integrity, customer service, and growth.

Note: The information contained in this description is not intended to be an all-inclusive list of the duties and responsibilities of this job or the skills and abilities required to do the job. Management has the discretion to assign/reassign duties and responsibilities to this job at any time. Duties and responsibilities may be subject to change at any time due to reasonable accommodation or other reasons.

Submission of your application confirms your “opt-in” desire to receive additional phone, text and email communications from the FirstCash Talent Acquisition Team. These communications include information about the specific job you applied for and other potential opportunities available at FirstCash. Message and data rates may apply. You can unsubscribe to text messages by replying STOP to the message at any time. You can unsubscribe from email communications by clicking unsubscribe, within the email, at any time. Visit https://firstcash.com/privacy-policy for additional questions or information.

FirstCash Holdings, Inc. is an Equal Opportunity Employer

FirstCash Holdings, Inc. is committed to the full inclusion of all qualified individuals. In keeping with this commitment, FirstCash will ensure that individuals with disabilities are provided with reasonable accommodation. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process; to perform the essential functions of the job; and/or to receive all other benefits and privileges of employment, please contact Human Resources at Recruiter_US@firstcash.com or (800)645-2611 Ext. 1