MANAGEMENT OF SALES CONDUCTED THROUGH THE KEY ACCOUNT CHANNEL
Builds up and proposes to the National Off Premise Manager the annual, cycle, and monthly commercial plan, for the Key Accounts in the assigned area
Runs the implementation of the performance indicators for the clients in the area of responsibility, being responsible for achieving the agreed-upon objectives
Sets forth and assesses monthly/annual objectives for performance indicators
Runs the implementation of national and regional Trade Marketing activities for clients as per the Trade Marketing / Marketing Calendar
Develops and proposes, on a monthly basis, activities, using the assigned resources, to sustain the reaching/increase of performance indicators specific to that role
Ensures the continuity of developing sales methods and techniques and participates in the transfer of the best practices used in its representative Key Account segment
CLIENTS MANAGEMENT
Develops the relationship with KA clients at the senior operations management level, via quarterly business reviews, identification of opportunities, and building of business plans at channel and client levels
Makes sure that the promotional plan agreed upon national Key Account department level is carried out in accordance with contractual conditions
Ensures the recovery of returnable packaging and pallets by coordinating the Salesforce and by communicating with the logistics department
INSTORE EXECUTION
Ensure the execution of all annual agreements, counterparts, and promotional activities, reach maximum Perfect Store KPIs at accounts
Maintain close interaction with the field team and take action accordingly through negotiating with the buyer
Maintain availability of Red Bull products to the consumer in all outlets of the retailer
Control the executions and solve the existing problems via meetings with the relevant people such as the store manager, KAM, etc
Give necessary training to the merchandising team about execution principles of the related account and track merchandiser performance
Push for maximum orders and track stock levels of the consumer in order to optimize sales
Provide the required reports (Forecast, P&L, …etc.) by the company and follow up on all activities and report them sustainably
TAPASZTALAT
Tudásod és szakértelmed területe
a pozíció legfontosabb ismérve:
2-3 years’ experience in FMCG sector, ideally as National Trade Marketing Manager, Insights Manager, Category Manager, POS Manager or Key Account Manager
Leadership, motivation and team skills
Clear understanding of markets, sales and distribution, competitor activity, consumer and shopper behaviour, category management and business insights in the FMCG context
Strong analytical ability and commercial acumen to understand financial statements and market trends
Strategic thinking able to lead the sales strategy
Experienced user of MS Office (Word, Excel, Power Point, etc.)