BDO

Job Summary:

The Marketing Automation Sr. Specialist is responsible for supporting programmatic and operational initiatives within the firm’s marketing automation platform (MAP) Marketo. Responsibilities for this role include executing demand generation campaigns, supporting marketing operations initiatives (lead life cycle, lead scoring, lead nurturing), creating marketing automation programs, and implementing best practices.

Job Duties:

• Supports marketing operations initiatives related to lead lifecycle, lead scoring, lead nurturing, segmentation, and data hygiene
• Builds marketing automation programs adhering to the firm’s MAP standards and best practices
• Creates and executes marketing campaigns in Marketo, the firm’s marketing automation platform (MAP)
• Builds and maintains nurture stream programs for regular communication with customers and prospects
• Supports marketing automation integration with CRM and assists in the integration of additional platforms into the marketing automation platform
• Monitors and maintains data quality within the MAP database
• Tracks and measures program objectives
• Creates and monitors reports on marketing programs and business results
• Reviews and conducts thorough QA testing on Marketo programs
• Collaborates with various marketing functions to ensure there is a cohesive creation, execution, and testing/optimization strategy to increase engagement and meet program goals
• Assists in the creation of marketing assets such as emails, landing pages, forms, smart campaigns, and reports within Marketo, including templates for use by others within the marketing function
• Collaborates with IT and CRM team to support MAP initiatives
• Supports targeted audience pulls and success tracking according to campaign requirements
• Documents and communicates best practices and firm requirements for the MAP
• Proactively researches and suggests improvements on current best practices and industry standards
• Trains marketing resources on how to run reports and accomplish basic tasks within the MAP
• Other duties as required

Supervisory Responsibilities:

• N/A

Qualifications, Knowledge, Skills and Abilities:

Education:

• High School Diploma or GED, required
• Bachelor’s degree, preferred; focus in Marketing, Communications, Information Technology, Business, Accounting, or Finance, preferred

Experience:

• Three (3) or more years of marketing or communications experience, required
• Experience working within a professional services environment (i.e., accounting, financial consulting, business advisory services and/or banking industries), preferred

License/Certifications:

• Marketo Certified Expert (MCE), preferred

Software:

• Extensive experience with Marketing Automation Platforms, required; prior experience with Marketo, preferred
• Experience with CRM systems, required; prior experience with MS Dynamics, preferred
• Experience with CMS software solutions, preferred
• Data Visualization Tools like PowerBI, preferred

Other Knowledge, Skills & Abilities:

• Strong knowledge of digital marketing, marketing automation, and CRM best practices
• Strong knowledge of analytical methodologies for optimizing and evaluating campaigns (i.e., segmentation, predictive response models, etc.)
• Strong analytical skills and ability to work both independently and on cross-functional teams
• Aptitude for logic expressions and workflow construction
• Excellent project management skills and organizational skills, and a proven success of managing to a deadline
• Displays superior verbal and written communication skills
• Ability to work in a deadline-driven environment while handling multiple projects simultaneously and managing process and service providers (internal and external) to accomplish desired results
• Ability to successfully multi-task while working independently or within a group environment
• Ability to understand and communicate BDO business, marketplace, and value proposition
• Strong interpersonal and client service skills, consultative approach to working with marketing and client service professionals at all levels
• Knowledge of B2B marketing strategies and tactics and their application in a professional services organization

Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate’s qualifications, experience, skills, and geography.

National Range: $70,000 - $80,000

Maryland Range: $70,000 - $80,000

NYC/Long Island/Westchester Range: $70,000 - $80,000

Join us at BDO, where you will find more than a career, you’ll find a place where your work is impactful, and you are valued for your individuality. We offer flexibility and opportunities for advancement. Our culture is centered around making meaningful connections, approaching interactions with curiosity, and being true to yourself, all while making a positive difference in the world.

At BDO, our purpose of helping people thrive every day is at the heart of everything we do. Together, we are focused on delivering exceptional and sustainable outcomes and value for our people, our clients, and our communities. BDO is proud to be an ESOP company, reflecting a culture that puts people first, by sharing financially in our growth in value with our U.S. team. BDO professionals provide assurance, tax and advisory services for a diverse range of clients across the U.S. and in over 160 countries through our global organization.

BDO is the first large accounting and advisory organization to implement an Employee Stock Ownership Plan (ESOP). A qualified retirement plan, the ESOP offers participants a stake in the firm’s success through beneficial ownership and a unique opportunity to enhance their financial well-being. The ESOP stands as a compelling addition to our comprehensive compensation and Total Rewards benefits* offerings. The annual allocation to the ESOP is fully funded by BDO through investments in company stock and grants employees the chance to grow their wealth over time as their shares vest and grow in value with the firm’s success, with no employee contributions.

We are committed to delivering exceptional experiences to middle market leaders by sharing insight-driven perspectives, helping companies take business as usual to better than usual. With industry knowledge and experience, a breadth and depth of resources, and unwavering commitment to quality, we pride ourselves on:

• Welcoming diverse perspectives and understanding the experience of our professionals and clients
• Empowering team members to explore their full potential
• Our talented team who brings varying skills, knowledge and experience to proactively help our clients navigate an expanding array of complex challenges and opportunities
• Celebrating ingenuity and innovation to transform our business and help our clients transform theirs
• Focus on resilience and sustainability to positively impact our people, clients, and communities
• BDO Total Rewards that encompass so much more than traditional “benefits.” Click here to find out more!
• Benefits may be subject to eligibility requirements.

Equal Opportunity Employer, including disability/vets

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