BAMSI

About BAMSI:

BAMSI is a private, non-profit human services organization providing services to adults and children with developmental disabilities, mental illness, behavioral health, and public health needs. With a commitment to compassion, inclusion, and innovation, BAMSI empowers individuals and families to live their best lives.

Position Summary

The Director of Marketing and Public Relations is a strategic leader responsible for developing and executing comprehensive marketing, communications, and public relations strategies that enhance BAMSI’s brand, support its mission, and drive engagement with stakeholders. This role requires a results-driven, innovative leader adept at leveraging data-driven decision-making and technology to achieve measurable outcomes across a diverse workforce.

Key Responsibilities:

Strategic Marketing & Branding

• Develop and implement an integrated marketing and communications strategy that aligns with BAMSI’s mission and strategic objectives.
• Strengthen BAMSI’s brand identity and ensure consistency across all platforms and materials.
• Drive market research initiatives to inform strategy and identify opportunities for growth and engagement.

Digital Transformation & Technology Integration

• Oversee the digital transformation of marketing and communication efforts, including website management, social media, and digital campaigns.
• Utilize technology to streamline processes, enhance user experience, and improve accessibility of information.
• Implement tools and platforms that enable data collection and analysis to inform decision-making.

Data-Driven Decision Making

• Establish key performance indicators (KPIs) to measure the effectiveness of marketing and PR initiatives.
• Analyze data to assess campaign performance and inform future strategies.
• Prepare regular reports for leadership to communicate progress and impact.

Public Relations & Community Engagement

• Serve as the primary media contact, cultivating relationships with media outlets and managing press releases and public statements.
• Develop and execute public relations strategies to enhance BAMSI’s visibility and reputation.
• Engage with community partners, stakeholders, and the public to promote BAMSI’s programs and initiatives.

Leadership & Collaboration

• Work closely with Content Coordinator to foster a culture of innovation, execution and excellence
• Collaborate with internal departments to ensure cohesive messaging and support their respective departmental goals.
• Manage relationships with external vendors and consultants as needed.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field; Master’s degree preferred.
• Minimum of 7 years of experience in marketing and public relations, with at least 3 years in a leadership role.
• Proven experience in developing and executing strategic marketing plans.
• Strong understanding of digital marketing tools and platforms.
• Demonstrated ability to use data analytics to drive decision-making.
• Excellent written and verbal communication skills.
• Experience in the human services or non-profit sector is highly desirable.

Why Join BAMSI?

At BAMSI, you’ll be part of a mission-driven organization that values innovation, inclusivity, and impact. You’ll have the opportunity to lead transformative initiatives that make a real difference in the lives of individuals served and communities.