About ByteDance
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join Us
Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless.
Join us.
About the Team
Our team plays a crucial role in ensuring the company’s success. We seek people who are willing to learn and put in the effort to solve problems. Our challenges are not your regular day-to-day problems - you’ll be part of a team that’s developing new solutions to new challenges. It’s working fast, at scale, and we’re making a difference. We are looking for talents to join us on this exciting journey!
Responsibilities
Expand the artist/user base on our platform by optimizing advertising content and channel strategies to attract high-quality artists/users and enhance platform's visibility through improved website search engine optimization (SEO).
Strategize the promotion of product offerings to the U.S. market, aiming to drive market share growth and better Return on Investment (ROl).
Analyze target market and audience to improve promotion and recommendation strategies, to increase publish rate market share growth, and build up viral cases.
Develop refined advertising buying strategies, engage in channel comparison, material localization, and clear target audience positioning.
Create and execute user growth plans, identifying and leveraging opportunities for artists’/users’ exposure, and optimizing strategies to enhance their presence and engagement.
Analyze user data, identify trends, and provide valuable inputs for overall user acquisition and retention strategies.
Work closely with business and local operations team to define and implement strategies for better user growth outcomes.
Product responsibility to improve the efficiency of assets management.
Operational responsibility for budget management.
Qualifications
Must have a Master's degree or foreign equivalent degree in Computer Science, Engineering (any), Business Administration, Mathematics, Economics, Marketing, Statistics, or a related field, and 4 years of related work experience; OR a Bachelor's degree or foreign equivalent degree in Computer Science, Engineering (any), Business Administration, Mathematics, Economics, Marketing, Statistics, or a related field, and 6 years of related work experience, out of which 5 years must be post-bachelor's progressive related work experience.
Of the required experience, must have 4 years of experience in each of the following:
Product marketing and operations, product management, or product strategy in the digital advertising industry;
Creating project plans by setting targets for milestones and adhering to deadlines and performing project quality control throughout development;
Designing the overall strategy for A/B testing, executing the experimentation, and optimizing testing based on analysis and results;
Managing projects involving cross-functional stakeholders to formulate workplans, drive alignment, coordinate collaboration, and deliver strategic business outcomes;
Conducting market research and audience testing for company's products and product features; and
Translating data using SQL, Python, Tableau, or Excel.
Travel Requirement: Domestic and international travel required up to 20%.
Type: Full time, 40 hours/week
Location: San Jose, CA
Salary Range: $178110 - $248400 per year
To Apply, click the apply button below. Contact lpresumes@bytedance.com if you have difficulty submitting resume through the website.
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable
accommodation, please reach out to us at https://tinyurl.com/RA-request
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