The Planet Group

Job Description

Location: Hybrid: 1 to 2 days onsite in Wilmington, MA (Boston Suburbs)

Duration: 3 months

Hours: 40 hours a week

Pay Rate: up to $85/hr

The Planet Group's Financial Services client, based in Wilmington, MA, is seeking an Email Marketing Manager for short-tern 3 month freelance assignment starting in mid-July 2025!

This is a hybrid position where candidates will be required to work onsite for 1 to 2 days a week: Typically Tuesday & Thursday.

Email Marketing Manager Responsibilities:

• Execute email marketing strategies to drive engagement, retention, and conversion.
• Manage the execution of email campaigns including creating content within Hubspot; deploying and optimizing campaigns; and some audience segmentation, A/B testing, and performance tracking.
• Build and optimize multi-step customer journeys using automation tools and personalized workflows.
• Collaborate cross-functionally to ensure email campaigns align with customer segmentation, lifecycle strategies, and brand guidelines.
• Partner with marketing, sales, and data analytics teams to define KPIs, build dashboards, and analyze campaign performance.
• Ensure compliance with email/SMS regulations (GDPR, CCPA, TCPA, CASL) and maintain high standards of deliverability.
• Stay current with email marketing trends, AI technologies, and automation best practices.

Email Marketing Manager Qualifications:

• Bachelors degree; 3–5 years of experience in email marketing automation.
• Proficient in Hubspot.
• Experience with automation workflows, dynamic content, personalization, and triggered campaigns.
• Strong problem-solving skills and ability to troubleshoot integrations and data issues.
• Excellent communication skills and a highly collaborative approach to working with diverse teams.
• Canva and Adobe Photoshop experience are a plus.
• Experience in insurance or healthcare financial services.
• No HTML/CSS email coding experience required.

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com or @launchcg.com) - and not a domain with an alternative extension like .net, .org or .jobs.

The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.