Manager, Content Shanghai, China

GroupM

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Role Summary and Impact

3 best things about the job:

  • Work in the fast-growing content marketing segment in the industry with category leading client Unilever.
  • Work with major international content rights holders, channels, and producers across the globe to bring fresh new ideas into the local Chinese market.
  • Grow up with a young/passionate & diverse team with an opportunity to learn from the best and gain invaluable experience both from a strategic and on-ground level.

In this role, your goals will be:

  • Create and maintain agency and media relationship
  • Sharing content trends and delivering quarterly reports, thematic analyses, and case studies based on deep insights
  • Making annual content strategies/solutions by understanding brand products, marketing/media strategy
  • Take on end to end responsibilities on all content projects solely for Homecare (proposal\project execution and review etc)
  • Support on social integration plan and sales conversions plan

Daily Responsibilities:

  • Keep up to date on content trending, case sharing, regulations updates and new business opportunities.
  • Foster strong client and media relationships to align resources with client needs.
  • Assist the Content Director in developing and executing content campaigns.
  • Optimize the content campaign via negotiation, WOW, post-campaign reviews, and innovation.
  • Daily communication with Agency client teams and Media partners to better understand client briefs and media resources.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Minimum qualifications:

  • Love the FMCG category and be passionate about variety show/ drama/movie/IP/Celebrity etc;
  • IMC planning experience, and good at solving problems;
  • Project management experience, and like to cooperate with others;
  • Open mind and eager to learn new skills, adapt to team environment quickly and effectively
  • An analytical mind with a creative eye (if have entertainment promotion experience is better)
  • Proficient in both written and spoken English (if have international or cross-cultural work experience is better);
  • Skilled in Microsoft Office (especially PPT);
  • Photoshop/Premiere skills (nice to have);
  • Bachelor’s degree or above.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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Confirmed 13 hours ago. Posted 4 days ago.

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