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This role supports the growth and execution of key online commerce initiatives and works closely with leadership to manage and optimize third-party relationships, especially focused on floral and cemetery products. This position also plays a key role in expanding SCI’s eCommerce gifting footprint across location-specific pages.
JOB RESPONSIBILITIES
Floral Program Support
- Assists in managing SCI’s Friends and Family partnership with Teleflora, including reviewing website and sales performance metrics, maintaining pricing, and supporting merchandising updates.
- Maintains reporting and analytics on driving awareness and website traffic to our Teleflora landing page
- Manages KPIs for location and customer satisfaction for Friends and Family floral program
- Ideates and project manages A/B testing to drive sessions, conversion, AOV and customer satisfaction metrics.
- Supports the optimization of SCI’s cemetery flower program in collaboration with internal teams and vendor partners including customer-facing and internal-facing communications.
- Acts as key stakeholder in managing the cemetery flowers website presence and performance and primary home office support for participating cemetery flowers locations
- Assists in vendor management of our floral programs (Teleflora, Heritage, FMI…)
Website Initiatives
- Helps manage the implementation of eCommerce and gifting components on funeral home and cemetery location pages, including CTAs and conversion optimization.
- Works cross-functionally with digital, UX, and content teams to ensure accurate and compelling presentation of product and service offerings.
- Supports A/B testing and measurement of web page enhancements to improve customer experience and conversion.
- Develops project briefs, timelines and KPIs for revenue driving initiatives
Competitive Analysis
- Conducts regular competitive benchmarking and industry research across sympathy gifting and funeral home websites.
- Summarizes findings to identify emerging trends, pricing strategies, and new opportunities for SCI.
- Maintains a library of competitor screenshots, features, and product assortments to share with internal stakeholders.
Reporting and Optimization
- Assists in tracking KPIs and generating performance reports for vendor programs and eCommerce tests.
- Uses tools such as Google Analytics, LookerStudio, Tableau and vendor dashboards to evaluate success and recommend improvements.
MINIMUM REQUIREMENTS
Education
- Bachelor’s degree in marketing, business, or a related field.
Certification/License
Experience
- At least 3 years of experience in eCommerce, digital marketing, merchandising, or partnerships.
Preferred Qualifications:
- Experience with floral, gift, or memorial products.
- Experience with web marketing.
- Experience working with or supporting third-party vendor relationships.
Knowledge, Skills and Abilities
- A strong analytical mindset, highly organized, and passionate about delivering an excellent online customer experience through meaningful partner programs.
- Strong analytical and research skills with a high attention to detail.
- Proficient in Microsoft Excel/Google Sheets; familiarity with analytics tools like Google Analytics, Looker, or Tableau is a plus.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- A collaborative spirit and a customer-first mindset.
- Understanding of the funeral or deathcare industry preferred.
WORK CONDITIONS
Work Environment
- Work indoors during all seasons and weather conditions
- Comply with Corporate dress code policy
Work Postures
- Sitting continuously for many hours per day, up to 6 hours per day
- May climb stairs to access buildings frequently
Physical Demands
- Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage
Work Hours
- Working beyond “standard” hours as the need arises
Postal Code: 77019
Category (Portal Searching): Marketing and Advertising
Job Location: US-TX - Houston
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