H&M

Company DescriptionJob Description

WHAT YOU’LL DO

As a Content Editor, you will contribute to added customer value, a strong brand and increased sales by ensuring customer relevant content execution for all local activities. You will be responsible for creation of local content in email, push notification, social media and hm.com and coordination with production teams to execute all local activities.

You will:

• Be fully immersed in the local daily plan to understand customer need, purpose and effect of local activities to understand how content should be crafted and composed in the most relevant way.
• Closely collaborate with Media specialists and E-commerce teams to create the best customer relevant content, optimized for customer target groups, channel characteristics and best practice.
• Based on global guidelines, templates and brand identity, create master briefs for email, hm.com teasers, push notification and social media for all local activities.
• Conduct analysis on how the local content performs for the different customer target groups and visualize learnings in a sharable format.
• Create variations of copy and content to enable AB tests in email, push and hm.com.
• Brief & coordinate with Regional Production Hub so they can execute translations, versioning and publishing of local content.
• Based on customer insights and data, secure that the content created is what the customer wants and what creates the best effect towards the set KPIs.
• Share content insights & learnings with local, regional and global teams.

WHO YOU’LL WORK WITH

You’ll be at the heart of our content creation process, working closely with key teams to bring our brand to life across channels. You’ll collaborate with the E-commerce team, who will brief you on content needs and campaign goals. You’ll also work hand-in-hand with Content Coordinators, who will provide local translations, and the Owned Media team, who plan and schedule our newsletters and push notifications. Together, you’ll ensure our messaging is consistent, engaging, and tailored for our audience.

WHO YOU ARE

We are looking for people with…

• Marketing or Creative copy/Design degree – if not, at least 3 years of working experience in content editor roles.
• Great fashion copywriting skills in English and Polish language.
• Visual eye for composing content stories and assets according to tone of voice, brand guidelines and templates.
• Good understanding of content in digital channels such as email, push, social and websites.
• Good knowledge of working in creative tools and MS Office package.
• Good analytical ability and insights driven

And people who are…

• Experienced from coordinating with many stakeholders and teams.
• Structured, organized and efficient.
• Experienced from writing copy and creation of content stories for digital channels.

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

• 25% staff discount in all H&M brands.
• Hybrid work mode (3 days WFO/2 days WFH).
• Private Medical Services.
• Life insurance in attractive price.
• Sharing the cost of Sports Activities.
• Glasses compensation.
• Referral Program for external colleagues joining.
• H&M Incentive share scheme (HIP).
• Extensive internal training and onboarding program.
• Possibility of growing within the company (over 70% of our recruitment processes are internal).

JOIN US

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

This is a full-time and permanent contract, based in Warsaw, Poland. The Content Editor for Poland reports to the Content Coordinator & Copywriter Manager.

Apply by sending in your CV in English as soon as possible, but no later than 22nd of June. Due to data policies, we only accept applications through career page.

Take the next step in your career together with us. The journey starts here.

• We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

QualificationsAdditional Information